Perfect Marketing Is Now the Exact Opposite of What It Used to Be
Curse Free GaryVee
English - May 22, 2022 12:05 - 5 minutes - 7.76 MB - ★★★★★ - 206 ratingsBusiness business health marketing interview lifestyle nutrition education meditation motivation entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.
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