Search Marketing Isn’t Just “Golf Club Near Me” (Mike McAnally)

Do you still expect people to find your club by typing “golf club near me” into their favorite search engine? That might have worked in the past, but now people expect geotargeting to handle the “near me” portion, and voice search is replacing all of it. So, what does your club need to know about search marketing to keep getting found?

Mike McAnally is a co-founder and partner of NordicClick Interactive, a digital agency that specializes in helping businesses get found online by expanding their digital footprint through paid, owned, and earned media. And he understands the challenges of private clubs. In fact, he even belonged to one that shut down when its land became more valuable for housing development. He has some easy to understand answers, and some smart places to start.