Episode 7.20 -- There's a hard wind coming for cybersecurity companies

Crucial Tech

English - August 25, 2023 18:44 - 49 minutes - 45.6 MB
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Previous Episode: Episode 7.19 - ETSI is doing the heavy lifting on AI protections

Next Episode: Episode 7.21 - Security is dependent on your access to the internet

There are several reports indicating that the gravy train is about to come to a screeching halt in the cybersecurity industry. Fortune 1000 companies are freezing or cutting back on purchasing budgets for tools and services, which will hit the majority of private and start-up companies that have focused on that segment for 10 years. It's not all bad news. 80 percent of the potential market is all blue water, but it comprises small to medium businesses (SMB) that are not cyber-savvy, and are ready to buy... as long as you can explain what you do in their terms, and demonstrate it works. We talked with Richard Stiennon, founder and chief analyst for IT-Harvest, and Grant Wernick, CEO of Fletch that is enjoying remarkable success and growth by serving the smaller customers.

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