This was one of the scarier interviews I’ve done on this podcast. I’m talking with Paul Smith, country manager for Sweeft Digital, a UK agency helping companies manage their digital presence, including compliance with UK and Europe privacy regulations in the UK and Europe. He confirmed many of the concerns I have about the US versions of the GDPR, which do more to regulate whether users can stop companies from selling personal data than they do the companies collecting it. Bottom line is, each of us has to take care of ourselves. Our governments are not going to.

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