EP 7: Nora Leary

Hello and welcome to Crossing Borders with Nathan Lustig, where I interview entrepreneurs doing startups across borders and the people who support them, with a focus on companies that have some relationship to Latin America.

If you're new to the podcast be sure to check out Episode 2 with Adrian Fisher who went from selling hotdogs to raising three million dollars and Episode 5, with Devin Baptiste, cofounder of one of the most diverse startups in the world.

My guest today is Nora Leary Co-Founder and Head of Marketing and Business Development at Launchway Media, a marketing agency that works with global startups launching in the US. Nora and I talk about her journey from the US to Africa to Latin America to leaving a job in Latam to start her own business.

Nora lived in Buenos Aires and starter her business there with two other female cofounders, and then moved to Medellin to continue to expand the business. We cover cultural difference between doing business in the US and Latin America, what it's like being a woman in tech in Latin America, practical tips for getting pr in the US, getting into a US accelerator from latam, and tools and tricks you need to be successful launching in the us market. And also emojis.

I've been working with Nora and her team for a few months now and it was great to finally get to connect outside of a pure business context. I hope you enjoy our conversation.

If you enjoyed my conversation with Nora, please be sure to recommend Crossing Borders to a friend and rate us on Itunes and sticher.