Al Jazeera funded a three year investigation into the National Rifle Association that provided a rare insight into the way in which the NRA and similar groups frame policy arguments and responses to critical issues such as gun control. Journalist Peter Charley, who chronicles the investigation in his book, How to sell a massacre, is an Australian news veteran with a career spanning print, radio and television. He found the revelations that emerged from the covert operation disconcerting. The documentary made headlines as it also featured two high profile figures involved with Pauline Hanson's One Nation. What are the lessons policy makers, average taxpayers and, indeed, journalists to take from the three year sojourn into the NRA's operations? Have a listen.

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