CredoCast Marketing Consultants and Agencies

AI and SEO: The Impact, Changes, & Future

July 17, 2023 18:47

With the explosive growth of artificial intelligence (AI) technology in recent years, many businesses, marketers, and others trying to master search engines are wondering about the current and future impact of AI on SEO. Read on to learn about how the digital landscape is adjusting to changes brought on by artificial intelligence. The post AI and SEO: The Impact, Changes, & Future appeared first on Credo.

How to Find The Best SEO Agency in Houston

April 20, 2023 16:07

Looking to hire an SEO agency in Houston? Click here to get matched with specialized digital agencies specific to your brand’s needs. Are you looking for a Houston search engine optimization (SEO) company? With so many options available in Space City, it can be difficult to determine which agency is right for your business. In this article, we offer some quick tips on how to find the best agency — regardless of location. To finish up, check out the list... The post How to Find The Best SEO ...

How to Turn Content Upgrades Into Profitable Lead Magnets

November 21, 2022 13:00 - 4.98 MB

Looking for a new digital agency to help create your lead generation magnet? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. “You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Questions To Answer About Your Content Upgrades Even when you know it’s an effective strategy for growing your email list, you’re usually still left with... The post How to T...

How to Hire The Right Digital Agency After A Bad Experience

October 21, 2022 15:00 - 11.1 MB

Ready to finally find the right digital agency for your brand? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. “I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar... The post How to Hire The Right Digital Agency After A Bad Exper...

How To Be Successful: Take Action [CredoCast]

August 20, 2022 15:00 - 6.72 MB

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for. When I asked them about it, they said “Oh yeah, you know the cobbler’s kids.... The post How To Be Successful: Take Act...

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

September 02, 2021 14:00

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my... The post How to do and budget for local marketing and SEO, with ...

9 Questions To Ask Potential SEO Clients

May 13, 2021 21:40

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of the same. However, this is no individual work; now, you are in the agency business. Here, understanding the client’s business thoroughly & understanding their goals and reasons behind hiring your... The post 9 Questions To Ask...

What to do when everything feels busy

March 02, 2021 13:00 - 7.64 MB

I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter is a toddler and almost 2, so she needs more energy and attention that before. My wife and I are at the tail end of having a new house designed... The post What to do when everything feels busy appeared first on Credo.

Why you need processes for your business (especially sales)

February 23, 2021 13:00 - 10.9 MB

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more sane, more profitable, and incredibly better to run. In this episode I talk about an agency I spoke with where I helped them rework their sales process to great effect.... The post Why you need p...

Why you should raise your prices

February 16, 2021 12:00 - 13.6 MB

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover: How you’re losing money (not just not making it) every year if you’re not Why higher rates leads to happier and more successful clients How to raise your rates so... The post Why you should raise your prices appeared fir...

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

April 21, 2020 14:00 - 31 MB

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your services; Getting proper data on work to know which teams and projects are profitable and which are not. Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a... The post How to optimize...

How to do layoffs well, from the CEO whose company laid me off

April 15, 2020 12:00 - 18.4 MB

It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID and small businesses hurting across the world, I knew I needed to get a bigger perspective on layoffs and doing them well, managing cashflow and shoring up your revenue so... The post How to do layoffs well, from the CEO whose company lai...

Lessons for Advertising in a High Volatility Environment

March 19, 2020 14:00

This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the foreign exchange markets. Volatility in the markets was the highest it had ever been, with swings of five to ten percent happening daily. With the rapid spread of COVID-19, we have returned to levels of volatility not seen since the financial crisis. We also have a more digital economy and a digital advertising industry that... The post Lessons for Advertising in ...

What almost triggering an avalanche taught me about business

March 03, 2020 14:00 - 24.9 MB

I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies if you experience a slight clicking during this episode. I recorded it on AirPods while driving in my car. Transcript Hey, what’s going on everybody? So I am currently heading up towards the mountains to spend a few days at the ski cabin for the weekend that we’re renting for the winter. And as I’ve... The post What almost tri...

How to sell services work that partners deliver

October 10, 2019 13:27 - 8.02 MB

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with your client and making more money for your agency if you do it right. If you’re trying to close more consulting clients, check out our free guide to it – https://getcredo.com/sales-framework/... The post How to sell services wo...

The power of storytelling in marketing and sales

August 15, 2019 14:00 - 9.94 MB

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this. If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than... The post ...

The three most common reasons why marketing firms get fired

August 08, 2019 14:00 - 15.1 MB

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which are: Failure to communicate effectively Failure to deliver on time Failure to get results I also mention at the end that if you’re struggling to get prospects into your sales... The post The three most common reasons why mark...

How to sell marketing retainers (podcast)

August 01, 2019 14:00 - 16.3 MB

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is all about selling marketing retainers, which are singlehandedly the best way to build a sustainable service business that is not a lead eating machine. PS if your business IS a lead... The post How to sell marketing retainers (pod...

The one email you’re probably not sending

April 04, 2019 14:00 - 7.36 MB

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot more work. Over the last few years we’ve been honing our sales process at Credo, both with clients coming through the system as well as my own personal consulting clients.... The post The one email you’re probably not sending appeared first on ...

Why I’ve spent $70k on coaches since 2016

March 28, 2019 14:00 - 13.7 MB

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a ton and wasn’t sure how I was going to keep the wheels on the bus. To be honest, we had major churn issues and I... The post Why I’ve spent $70k on coaches since 2016 appeared first on Credo.

Serve Don’t Sell with Liston Witherill

March 21, 2019 14:00 - 22.3 MB

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast,...

When and how to ask your clients for testimonials and case studies

March 14, 2019 14:00 - 9.87 MB

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle). As I tend to do on planes, I was listening to a podcast and doing some work. I was technically on vacation, but we hadn’t landed in our location yet... The post When and how to ask your clients for testimonials and case studies appeared fir...

Four reasons why you’re not closing enough work

March 07, 2019 13:00 - 7.38 MB

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are four main reasons we see here at Credo that agencies and consultants struggle to close work, even when that referral is super warm and actively looking to work with someone.... The post Four reasons why y...

How to be successful: take action

February 13, 2019 15:00 - 6.72 MB

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital transformation”, but didn’t actually say anything about the types of work... The post How to be successful: take action appeared first on Credo.

Why followups are the most important part of your sales process

February 07, 2019 14:00 - 9.17 MB

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency. And why did he ultimately end up signing with someone we referred him to? Because I kept following up with him every month, without fail, while they were working through... The post Why followups are the most important part of your sales proc...

How to hire a marketing agency when you’ve had a bad experience

January 14, 2019 15:00 - 11.1 MB

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar for every time I’ve head this. This recent conversation with a business owner who was looking to hire a marketing provider through Credo had just come out of an engagement... The post How to hire a marketing agency when you’ve had a bad experience app...

How to actually get leads from your content upgrades

December 18, 2018 13:00 - 4.98 MB

“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know it’s an effective strategy for growing your email list, you’re usually still left with more questions: What content should you create? How do you convert people in? What email service should I use? What do I do with them after they sign up? How do I actually turn them into customers? These are all very... The post How to actually get leads from your co...

The top business podcasts we’re listening to at Credo

December 11, 2018 13:00 - 6.36 MB

Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a chance of succeeding as an entrepreneur or high-impact professional you have to upgrade your mindset. Now, I’m not the most woo-woo of people. I resisted meditation for a long time. I don’t take mind-enhancing supplements. I tend to be skeptical of a lot of things like “setting your intention” or “the habits of millionaires”. But, I... The post The top business podcast...

When should CPG companies start investing in social ads?

December 05, 2018 13:00 - 16.1 MB

There’s a lot of advice out there about investing in social media advertising and how it’s the wild west of advertising, with cheaper clicks just like Google Ads had back in the day. But if you’re a product company, when should you invest in them? I spoke with Brandon Doyle, cofounder of Wallaroo Media, who are a social media advertising specialty agency. I’ve known Brandon for a long time now, they were my first Credo customer, and Brandon is our... The post When should CPG companies start...

Smart vs Wise

November 06, 2018 10:00 - 2.05 MB

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was... The post Smart vs Wise appeared first on Credo.

How to determine your SEO search volume opportunity

August 11, 2018 14:00

If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what... The post How to determine your SEO search volume opportunity appeared first on Credo.

What is duplicate content for SEO and do you need to worry about it?

August 09, 2018 14:00

Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always... The post What is duplicate content for SEO and do you need to worry about it? appeared first on Credo.

CredoCast Marketing Consultants and Agencies | Credo

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