Creator Lab - interviews with entrepreneurs and startup founders artwork

Matteo Franceschetti, Eight Sleep // How To Sleep Better + The Future Of Sleep Tech

Creator Lab - interviews with entrepreneurs and startup founders

English - December 02, 2020 18:00 - 1 hour - 114 MB - ★★★★★ - 85 ratings
Entrepreneurship Business Marketing designers education entrepreneurship founders tech business interviews nonprofit startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Shaan Puri, My First Million // Creating a Life Vision, Solopreneurship + Selling Your Company
Next Episode: Chris Kuenne, Rosetta + Princeton // Selling An Agency For $575mil + Growing Through Acquisitions

Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.

They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.

Time magazine named their product one of the best inventions of 2018 + 2019.

Watch + subscribe on YouTube:
https://youtu.be/vd3wXxYaAxc

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/m_franceschetti

In this conversation, you'll learn:

how they’re using AI + machine learning to improve sleep the challenges of building hardware + software (smart mattress) unit economics you should think about when launching a DTC brand future plans to control oxygen levels, humidity + light to improve sleep balancing organic growth vs paid acquisition successfully partnering with influencers actionable ways to improve deep + REM sleep

TIMESTAMPS:

00:00:00 Intro 00:03:07 What Is Eight Sleep? 00:04:34 Coming To America 00:08:01 4 Factors To Improve Health + Sleep 00:09:49 How To Start a DTC Company 00:12:05 Indiegogo Launch + Raising Money 00:13:07 Focusing On Thermal Regulation 00:14:10 Future Of Sleep Technology 00:15:58 Brand Partnerships 00:17:01 Using AI + Machine To Improve Sleep 00:18:02 Temperature's Impact On Sleep 00:21:14 Marketing a DTC Product 00:22:46 Organic Growth + Influencers 00:23:24 Balancing Paid Acquisition + Organic Growth 00:27:04 Reverse Engineering + Diminishing Returns 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule 00:32:27 DTC Unit Economics 00:34:06 Peloton, Tesla + Price Sensitivity 00:37:38 Pros + Cons of Going Public

00:40:42 How To Get Better Sleep 00:42:30 Stages of Sleep: Light, Deep + REM 00:44:32 Sleep's Impact On Hormones + Junk Food 00:45:42 Factors To Improve Sleep 00:49:24 Stop Your Mind Racing 00:52:19 Caffeine + Alcohol 00:54:50 3 Roles Of A CEO 00:58:55 Board Meetings + Close

Twitter Mentions