Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business
Creator Lab - interviews with entrepreneurs and startup founders
English - April 28, 2022 23:54 - 1 hour - 35.9 MB - ★★★★★ - 85 ratingsEntrepreneurship Business Marketing designers education entrepreneurship founders tech business interviews nonprofit startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Colin Sapire is the founder of Beast Health & Nutribullet.
Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo
Timestamps:
0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home Shopping Channel and China’s Live Shopping App 1:03:27 - International Expansion 1:06:51 - Hiring Good People 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house 1:15:14 - Staying HealthyThank you to our sponsors:
AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab
Linkedin Jobs:
LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator