Creative Shop Talk with Wendy Batten artwork

Creative Shop Talk with Wendy Batten

210 episodes - English - Latest episode: 14 days ago -

How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store?

These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits.

In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas.

Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

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Episodes

205. Workshops and Classes: Added Income for Your Retail Shop

April 15, 2024 11:00 - 28 minutes - 33.3 MB

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a game changer that levels up your retail shop. If you’ve already mentally rejected the idea of workshops, I’m challenging you to listen...

204. Behind the Counter: Meet Inner Circle Member Jeanne Terrill

April 08, 2024 11:00 - 53 minutes - 62.7 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her journey from accidental entrepreneur to thriving shop owner!   In the episode, she shares how her shop has evolved since opening a...

203. Mystery Bags: A Simple Retail Marketing Promotion

April 01, 2024 11:00 - 14 minutes - 16.2 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you!   In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how they can work for you, how to determine a price point for your audience, and what you should be putting in the bags. It’s i...

202. Why Every Retail Store Should Consider Selling Souvenirs

March 25, 2024 11:00 - 15 minutes - 17.8 MB

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:    Don’t skip this because you’re not a “touristy” shop.    Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist...

201. Cell Phone Usage - What’s Your Store Policy?

March 18, 2024 11:00 - 15 minutes - 17.4 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today.  What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me - it is a huge issue for some!    As retail shop owners, you are in the business of hospitality. The very last thing you wa...

200. Part 3 of the Retailer’s Visibility Series

March 11, 2024 11:00 - 27 minutes - 31.9 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting.    There are a lot of opport...

199. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series

March 04, 2024 12:00 - 22 minutes - 26.3 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do f...

198. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series

February 26, 2024 12:00 - 29 minutes - 34.3 MB

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing.   Episode 198 is the first in a series of three podcasts dedicated to getting your sh...

197. A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing

February 19, 2024 14:37 - 30 minutes - 35.3 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy.    If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your retail shop didn’t work, this episode is for you. Stop reinventing the wheel and trying to “remember.” (We won’t!) 🙂   Th...

196. New Revenue Streams Ideas For Your Retail Business

February 12, 2024 12:00 - 38 minutes - 45.3 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In this episode, I’m sharing ways you can build your retail business by optimizing revenue streams that work for you and your brand.  ...

195. What Numbers Successful Retail Shop Owners are Measuring

February 05, 2024 12:00 - 32 minutes - 37 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are talking about Key Performance Indicators (KPIs). I am sharing which ones you should be measuring as an independent retail shop ...

194. Feeling Stuck? 20 Prompts to Help You Flip Your Mindset

January 29, 2024 12:00 - 49 minutes - 45.6 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so negative thoughts don’t sabotage your business. If you are working on building your leadership muscle, this episode is for you!   ...

193. Retailers: First Impressions Count!

January 22, 2024 12:00 - 18 minutes - 16.9 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes them FEEL.    We want our shops to be memorable. In this episode of the podcast, I’m chatting about the importance of first impr...

192. Ask Wendy Anything: What Drives Me Crazy in Retail Shops?

January 15, 2024 12:00 - 24 minutes - 22.6 MB

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:  As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few.  These are the five things that drive me crazy in retail shops.  Hopefully you aren’t caught in any of these traps! If you are, it’s time to give some thought to them and fix them.  Let’s dive in!   The Five Thing...

191. Retail Growth Through Small Steps

January 08, 2024 12:00 - 14 minutes - 16.1 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Don’t set yourself up for failure!   In This Episode:    “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic.   Episode 191 of the Creative Shop Talk Podcast is about just that: growing and managing our retail businesses through small (bab...

190. 5 Areas to Focus on in Your Retail Business in 2024

January 01, 2024 12:00 - 41 minutes - 38 MB

 With host retail coach Wendy Batten   https://wendybatten.com/190/   Welcome to Season 5 of the Creative Shop Talk Podcast!   Topics Covered in This Episode:  As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change.  Not in a HUGE way, but in Episode 190 I’m going to lay out and then dig deep into the 5 areas I believe you should be focusing on in your retail business so you can see big success in 2024. ...

189. 3 Quick Things Retailers Can Do This Week, in Your PJs

December 25, 2023 12:00 - 23 minutes - 21.1 MB

With host retail coach Wendy Batten   https://wendybatten.com/189/   The Creative Shop Talk Podcast reached 176,000 downloads! As we wrap up Season 4 of the podcast, I wanted to thank every single person who has listened, downloaded, left a review, shared the podcast, all of it.  I started this podcast in March of 2020 just hoping to reach and help more retailers and it is working! Podcasting isn’t an easy or inexpensive venture, but with the help of my small but mighty team, I am pr...

188. 10 Tools to Help Your Retail Business in 2024

December 18, 2023 12:00 - 25 minutes - 22.9 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Show Notes:  Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200!  EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200! YES SAVE $200! Join here   I am confident that you can find epic success in your retail business - no matter what success lo...

187. Make 2024 Your Best Year Ever in Your Retail Shop

December 11, 2023 12:00 - 22 minutes - 21 MB

 With host retail coach Wendy Batten   https://wendybatten.com/187/   Show Notes:  Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200!  A new year is almost upon us, my friends, so that means it’s time to plan and set new goals in your retail business. So what does success look like to you? Are your goals just revenue driven? On Episode 18...

186. Choose Joy: Reframe Your Mindset to End Your Retail Year Happy

December 04, 2023 12:00 - 24 minutes - 22.8 MB

With host retail coach Wendy Batten   https://wendybatten.com/186/   Show Notes:  Q4 proves time and again that it is the most stressful quarter of the year for retail shop owners - but it doesn’t have to be! Inside this episode of the podcast, I’m encouraging you to CHOOSE JOY: to change your mindset around how you are “supposed” to feel this time of year while running your retail business. Instead of finishing this year strong (as we so often hear), I’m encouraging you to end the...

185. Avoid Retail Burnout with Guest Expert Dr. Ashley Margeson

November 27, 2023 12:00 - 47 minutes - 43.2 MB

 With host retail coach Wendy Batten   https://wendybatten.com/185/   Show Notes: Retailers take note.  If you’ve ever experienced burnout in your home tasks or business, you know it’s something that’s best to manage in its early stages. In Episode 185 of the Creative Shop Talk Podcast, Dr. Ashley Margeson joins me for a dynamic discussion about burnout, including what it is, and methods for prevention and recovery. If you are like many of my retailers and have said things like “...

184. Holiday Retail Sales Tips From Seasoned Shop Owners

November 20, 2023 12:00 - 43 minutes - 48 MB

 With host retail coach Wendy Batten https://wendybatten.com/184/   You are in for a very special holiday treat on this episode of the Creative Shop Talk Podcast, my friends! Joining me on this episode are three of my Level Up Mastermind and Retailer’s Inner Circle members: Amy Cseh, Amy Hart, and Jeff Lee, all brilliant and longstanding independent retail shop owners who have been in the trenches and experienced ups and downs just like many. (Links to follow along with all of them are...

183. Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner

November 13, 2023 11:00 - 37 minutes - 34.7 MB

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Show Notes: What should we focus on in our retail operations? On Episode 183 of the Creative Shop Talk Podcast, fellow retail business coach Gwen Bortner and I turned on the mics for a little impromptu chat about retail business operations. Like me, Gwen has a background in retail. Her coaching business focuses on the operations of her clients’ businesses so that their businesses support their lives rath...

182. Fresh Ways to Wow & Delight Your Customers This Holiday Season

November 06, 2023 11:00 - 25 minutes - 23.3 MB

 With host retail coach Wendy Batten   https://wendybatten.com/182-2/   Show Notes: If you want to put your best foot forward this Holiday season and beyond in your retail shop, join the Retailer’s Inner Circle! The Inner Circle is my private coaching group. We’ve got a vibrant group of retailers from all over the globe in our community and we want to help you too! In October, we launched our monthly playbook inside the Inner Circle. The monthly playbook is changing the way my reta...

181. 3 Areas to Focus on in Q4 in Your Retail Shop

October 30, 2023 11:00 - 32 minutes - 29.5 MB

With host retail coach Wendy Batten   https://wendybatten.com/181-2/   Show Notes: If you are looking for support in your retail business, now is a great time to join my private coaching group, the Retailer’s Inner Circle!  We just added a monthly playbook that will help guide you through your weekly CEO dates. We’ll give you marketing tips and ideas, email topics for your list, number tracking, event organization, ALL THE THINGS! We are so excited for this new document. It will su...

180. Our Retailer’s Mastermind Book Club Book Roundup with Guest Millie Blackwell

October 23, 2023 11:00 - 51 minutes - 46.9 MB

With host retail coach Wendy Batten   https://wendybatten.com/180/   Show Notes: Did you know we have an active book club in my Level Up Mastermind? It’s true - we do! One of our amazing members - Millie Blackwell of Mrs. Blackwell’s Village Bookshop - curates an incredible list of books for our Mastermind members and leads our book club each month. Today on the podcast, Millie and I are having a fun time reviewing the books we read so far this year, complete with star rat...

179. Retailer Success Series: Jess Gebauer, using unique marketing and sales strategies

October 16, 2023 11:00 - 53 minutes - 49.4 MB

With host retail coach Wendy Batten   https://wendybatten.com/179/   Show Notes: I’m talking with Retailer Inner Circle member Jessica Gebauer. Jess owns Krysset Artisan Boutique & Market in Yardley, PA: a shop full of unique products and gifts made by artists all over the United States and Canada. Jess’s business started as a monthly subscription box and evolved into a brick and mortar when she realized the subscription box was limited and she had bigger dreams.   ...

178. 3 Top Success Mindset Musts for Retailer Owners

October 09, 2023 11:00 - 35 minutes - 32.4 MB

With host retail coach Wendy Batten   https://wendybatten.com/178/   Show Notes Running a retail business doesn’t have to be so hard, but sometimes it can be, right? You want your business to be successful, but sometimes as your business grows you face more challenges and bumps in the road. Today I’m going to share 3 must-have mindset shifts you need in order to keep growing your successful retail business. I promise today’s episode can change your retail business for the b...

177. Local SEO Simplified with Matt Diamante from HeyTony

October 02, 2023 11:00 - 37 minutes - 34.7 MB

 With host retail coach Wendy Batten   https://wendybatten.com/177/   Show Notes: Let’s talk about LOCAL SEO for retail. Today on the podcast I’m talking with Matt Diamante, owner of a Canadian digital marketing agency called HeyTony, about all things LOCAL SEO. If you aren’t sure where to start with SEO, this podcast episode is absolutely it. Matt and I talk through the basics and the small steps you can take today to get your retail business and website optimized on Google.    ...

176. Retail Marketing for Gen Z to Boomers

September 25, 2023 11:00 - 17 minutes - 16 MB

With host retail coach Wendy Batten   https://wendybatten.com/176/   Show Notes We all know that differences exist across generations, but have you given any thought to how those differences could impact your marketing? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table. This question came up in my Level U...

175. How to Audit Your Brand Assets

September 18, 2023 11:00 - 22 minutes - 20.8 MB

With host retail coach Wendy Batten   https://wendybatten.com/podcast/   Don’t miss - my 6-week Sales Accelerator Workshop starts again on September 27th! This workshop was a game changer for the retailers who participated in the first round back in July. In this workshop, we work together step by step on the sales funnel: how you find your people and move them from lurkers to repeat customers. If you need more info or would like to join us (you totally should), here is t...

174. 5 Ways to Network in Your Own Community

September 11, 2023 11:00 - 32 minutes - 30 MB

 With host retail coach Wendy Batten   https://wendybatten.com/174-2/   As independent shop owners, we are always looking for ways to improve our shop’s visibility within our communities. We want our shops to be better known by the people who live and work where we do, right? If that sounds like you, listen up. Today’s podcast is all about your Attract Strategy through networking; or, in other words; getting you out of the door to get people in your door. Before we dive in, I wante...

173. Find The Right Customer For Your Shop

September 04, 2023 11:00 - 25 minutes - 23.4 MB

 With host retail coach Wendy Batten   https://wendybatten.com/podcast/   Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer’s Inner Circle during the month of September! It’s a GREAT time to join - we’ve added the revamped Holiday Bootcamp to our long list of masterclasses. Join us on the inside and work through it with us! Remember: You don’t have to do this alone. Today on the Creative Shop Talk P...

172. Solve Any Problem and Get Better Results By Doing This

August 28, 2023 11:00 - 24 minutes - 22.6 MB

 With host retail coach Wendy Batten   https://wendybatten.com/172/   When circumstances are out of our control, what you do next is critical. As the CEOs of our businesses, we have to be prepared for when things go sideways and problems arise in our shops and in our lives. Today on the podcast,  I’m sharing a proven method that works for me the CTFAR model and how it can change your problem solving process and get you better results. It’s not a new emethod and originally created b...

171. Colorful, Cute, and Creative Ways to Grow Your Business with Madeline Muñoz-Bustamante from Colorful Cute

August 21, 2023 11:00 - 52 minutes - 48.2 MB

With host retail coach Wendy Batten   https://wendybatten.com/171-2/   Show Notes: Are you looking for some creative new ideas to grow your business? You’ll want to turn up your volume on this one, my friends!   Today on the podcast I’m talking with retailer Madeline Muñoz-Bustamante, owner of Colorful Cute - Miami’s first (and only!) Kawaii gift shop.  Madeline is also an active member of my Level Up Mastermind and my Retailer’s Inner Circle. Like many of us, Madeline describe...

170. Get Your Shop Holiday-Ready Now!

August 14, 2023 11:00 - 12 minutes - 17.5 MB

 With host retail coach Wendy Batten   https://wendybatten.com/get-your-shop-holiday-ready-now-episode-170/   The time has come!  It’s now mid-August and before you know it, the holiday shopping season will be here.  Your shop will be full of customers, your profits will be high, and you’ll be feeling GREAT.  But wait, how do you get there? I’m here to help!   Over my 10 years in this business, I have found that retailers who are most successful going into the holiday season hav...

169. 5 Easy Ways to Improve Your Profit Margins (and Why You Should!)

August 07, 2023 11:00 - 17 minutes - 15.9 MB

  With host retail coach Wendy Batten   https://wendybatten.com/169/   Hard truth to start off the podcast today: More sales will not necessarily make you more profit! I am a firm believer and you all hopefully know by now that I do not believe in chasing sales. Today on the podcast we are going to talk through 5 ways you can improve your profit margins and why you should. Let’s work together on building a business that works for us, not the other way around.  Here we go!   1. ...

168 Merchandising to Sell: Intuitive Merchandising

July 31, 2023 11:00 - 23 minutes - 21.6 MB

 With host retail coach Wendy Batten   https://wendybatten.com/merchandising-to-sell-intuitive-merchandising-episode-168/   Today on the podcast we are digging into the library of resources inside my Retailer’s Inner Circle to learn a little bit more about merchandising. I talk a lot on this podcast about the various masterclasses my members have access to inside the Inner Circle, and I’m sharing one helpful section with you today. I’m sharing part 2 of my 5 part Merchandising to Se...

167 Protecting Your Passion in Business with Deanne Fitzpatrick

July 24, 2023 11:00 - 48 minutes - 44.3 MB

 With host retail coach Wendy Batten   https://wendybatten.com/167/   Show Notes: Today on the podcast, I’m talking with artist and retailer Deanne Fitzpatrick of Deanne Fitzpatrick Studio about her passion as an artist to keep people connected through creativity. This episode is all about keeping passion in your retail business. For Deanne and her customers, rug hooking is a meditative “place to go,” much like journaling, exercise, or prayer. She has been slowly growing and buildi...

166. Simple Sales Strategy Series: Return Customer Rate

July 17, 2023 11:00 - 13 minutes - 12.8 MB

 With host retail coach Wendy Batten   https://wendybatten.com/166/   You’ve made it to Part 4 of the Simple Sales Strategy Series! Today we are talking about Return Customer Rate.   So what is a Return Customer Rate? Your Return Customer Rate is calculated by dividing the number of customers who have made more than one purchase from your store by the total number of customers you’ve had during a given timeframe. It’s the percentage of your customers who are coming back again. ...

165. Simple Sales Strategy Series: Increasing Your Average Order Value

July 10, 2023 11:00 - 10 minutes - 9.74 MB

 With host retail coach Wendy Batten   https://wendybatten.com/165/   Welcome to part 3 of the Simple Sales Strategy Series!  Today, we are digging into your average order value. Your average order is likely a number that your POS system is reporting for you. It is the average value of all of the sales you make in your shop over a specified period of time. Simply divide total revenue by the number of orders.   Many retailers think they don’t have any control over what customers a...

164. Simple Sales Strategy Series: Foot Traffic and Conversion

July 03, 2023 11:00 - 21 minutes - 19.4 MB

 With host retail coach Wendy Batten   https://wendybatten.com/164-2/   So now that you’ve built your audience and people in your community are aware of you (covered in Episode 162), what do we do next? Today, we are going to talk about how and why we measure foot traffic and customer conversion rates. Both numbers are very simple to figure out, so stay with me even if it sounds elementary at first!   How to Measure Foot Traffic and Conversion Rate Step 1: Literally to count ev...

163. Simple Sales Strategy Series: Where to Start

June 26, 2023 11:00 - 17 minutes - 16.3 MB

 With host retail coach Wendy Batten       Get ready for my new four part series on the Creative Shop Talk Podcast: The Simple Sales Strategy Series starts TODAY!   What this series is NOT about: chasing sales and hustling harder. What this series IS about: (1) Building that beautiful business within the communities you love and want to support and (2) Being intentional with your marketing and time so your business can thrive. I want you to have time to live the life you intended...

162. What to focus on in Q3

June 19, 2023 11:00 - 34 minutes - 31.3 MB

With host retail coach Wendy Batten   https://wendybatten.com/162/   Today we're looking into what we can be doing in Q3 to set ourselves up for success in Q4 Independent shop owners have enough on their plates, lets make sure we making things easier for ourselves.    If you need more support or are ready to take the next step in your business, I would LOVE for you to join the retailers inside the Retailer’s Inner Circle.  As a member, you will have full access to all of my mast...

161. Lessons and Takeaways from my Recent Level Up Mastermind Retreat

June 12, 2023 11:00 - 42 minutes - 39.3 MB

  With host retail coach Wendy Batten     https://wendybatten.com/161/   I recently hosted 12 of my Level Up Mastermind members at a 2-day retreat in Orlando, FL.  Members came from all over the US, Canada, and even one from New Zealand!  The experience was profound on so many levels that I felt compelled to share some lessons and takeaways with you here on the podcast.   First of all, there is a lot to be said about meeting in person! Only a few members (me included) had m...

160. Simplifying Social Media with Guest Expert Leanne Pressly

June 05, 2023 11:00 - 47 minutes - 43.4 MB

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Many of our creative businesses start as passion projects because we truly love what we are doing.  However, we all know by now that running a business takes more than passion. Today I’m talking with Leanne Pressly, founder and CEO of Stitchcraft Marketing, about all things social media: an aspect of our businesses that creatives often overlook. Stitchcraft Marketing is a digital marketing agency that ...

159 Remix. Best of Series: Prepare to Sell, Franchise, or Expand: Four Areas That Need to be Under Contr

May 29, 2023 11:00 - 36 minutes - 33.4 MB

With host retail coach Wendy Batten   https://wendybatten.com/159/   What do you need to have in place to have a solid business? What would you need to have in place should you decide to sell your business? “But I’ll never sell! This is my passion!” Never say never. Sometimes opportunities present themselves out of nowhere, or situations arise, and you never know when you may need to pivot. There are four key areas that ALL shop owners need to have organized and under contro...

158. Re-air Best of Series: Becoming a Destination Shop

May 22, 2023 11:00 - 42 minutes - 39.2 MB

  With host retail coach Wendy Batten  https://wendybatten.com/158/   Isn’t it flattering and exciting when customers make a day around visiting your shop!? Doesn’t it make you a little teary when people make visiting your shop a special event!? Today we’re talking about how to build that business that attracts all of the customers for all the right reasons. It’s time to widen the net and become THE destination shop! We have the opportunity to not just sell things, but truly crea...

157. Best of series - Growth Mindset with Jeff Lee

May 15, 2023 11:00 - 48 minutes - 44.2 MB

 With host retail coach Wendy Batten   https://wendybatten.com/157/   I’m so excited to introduce you to Jeff Lee! We have been working together for quite some time and Jeff has such an incredible story that I think will be really helpful to you.   Jeff calls himself an accidental entrepreneur like so many of us do. He started painting furniture and quickly turned into a gift shop, purchasing wholesale products. His growth journey from booth space to 7000 sq feet and running a pr...

156. Proven Ways To Improve Your Shop’s Merchandising

May 08, 2023 12:00 - 30 minutes - 27.6 MB

https://wendybatten.com/156/ With host retail coach Wendy Batten   In this episode of The Creative Shop Talk Podcast, I’m sharing six essential merchandising tips for small independent shop owners. These tips aim to attract customers and encourage sales and loyalty, making your business strong and healthy. Good merchandising can increase your sales with both new arrivals but also slower moving items. By following these tips, you'll be better positioned to welcome, engage, and increas...

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