306 | Copywriting: How to Write Your Site to Attract Your Dreamies with Rachel Greiman
Creative Rising
English - February 26, 2020 02:00 - 58 minutes - 40.2 MB - ★★★★★ - 78 ratingsArts Business wedding photography portrait photography creative entrepreneur wedding business photography entrepreneur business marketing branding ideal client Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You take amazing photos, but when the words on your website don't match up to your gorgeous photographs, it will cost you. Big time.
The copy on your website can either set you apart or blend you in with the crowd, so it's critical that you not only know what makes you different, but that you communicate it clearly on your site.
Rachel Greiman of Green Chair Stories writes websites for photographers, and she'll walk you through the most important action steps for understanding your Unique Value Proposition (your UVP), the thing that sets you apart from everybody else.
She clearly explains what a UVP is and (more importantly) what it's NOT, where you need to communicate your UVP on your site, and how to craft copy that connects with your Dreamies.
If you struggle with copy and wish you could get your site to sound like you, then this episode will help you get the right words on your site - and the right clients in your door.
Get 15% Off Rachel's Copywriting Guide Here
Use Code: creativerising15
About Rachel Greiman of Green Chair Stories:
Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. She also believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette) and her giant husband (a 6'6" man named Travis), and her lil (but probably soon to be giant) baby in a townhouse in the city.
EPISODE MADE POSSIBLE BY:
KISS WEDDING BOOKS (Thank You!!)
GET 50% OFF YOUR GETTING STARTED KIT
http://creativerising.com/kiss
Are you ready to level up your income and make more money with each wedding? Selling albums dramatically increased our revenue, and we now sell KISS Wedding Albums with every single one of our wedding packages. We love the printing, quality, and gorgeous options with each KISS Album, and Creative Rising listeners get 50% off the Getting Started Kit!
NEXT STEPS:
WANT BETTER BRIDES? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.