Creative Juice
314 episodes - English - Latest episode: 9 days ago - ★★★★★ - 187 ratingsCreative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Episodes
EP318: The Biggest Music Marketing Opportunities For Artists in 2024
April 16, 2024 14:16 - 32 minutes - 37.4 MBFor artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on? In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influence...
EP317: How To Get All Your Fans To Sign Up For Your Email List
April 09, 2024 14:00 - 35 minutes - 40.3 MBVisit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates? In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fans to sign up! Learn about the top email list-building offers we use with our IndieX agency clients right now, choosing the right offer base...
EP316: What Your Manager Doesn't Know About Email Marketing
April 02, 2024 14:00 - 32 minutes - 37 MBWill 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you... In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, a...
EP315: How To Launch An Album (Profitably) In 2024
March 26, 2024 14:00 - 35 minutes - 40.8 MBPlanning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024... In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how t...
EP314: Tools and Tech to Capture and Monetize Your Fan Base
March 19, 2024 14:00 - 59 minutes - 68.5 MBCompared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start? In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS ...
EP313: When Your Music Hurts Your Marketing )And How To Fix It)
March 12, 2024 14:00 - 35 minutes - 41.2 MBEver felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize! In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriti...
EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch
March 05, 2024 16:14 - 53 minutes - 61.1 MBWhat separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience... In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforget...
EP311: A 2024 State of Web3 and Music
February 27, 2024 15:00 - 36 minutes - 41.8 MBWondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years... In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in musi...
EP310: Mythbusting and The Mindset of Successful Artists
February 20, 2024 15:00 - 40 minutes - 46.1 MBEver worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head... In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writi...
EP309: The Changing State of Music Distribution with Dame Ritter
February 13, 2024 15:00 - 40 minutes - 46.6 MBIn 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist... So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music...
EP308: Celebrating Indie Wins In The Music Biz
February 06, 2024 15:00 - 30 minutes - 35.7 MBIndependent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity... In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time! If you're looking for inspira...
EP307: How To Turn Fans Into Customers
January 30, 2024 15:00 - 33 minutes - 38.3 MBDid you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers... So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first ...
EP306: Funnel Building 101 for Your Music Career
January 23, 2024 15:00 - 40 minutes - 46.7 MBWant to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already... In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns a...
EP305: Artist Branding and How To Use it
January 16, 2024 15:00 - 31 minutes - 36.3 MBThe concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day? In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists. ...
EP304: Combatting Brain Trash and Getting Your Music Heard Online
January 09, 2024 15:00 - 27 minutes - 31.7 MBMake no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it? In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fu...
EP303: Looking Beyond Fan Acquisition
January 02, 2024 17:04 - 28 minutes - 32.6 MBSpend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career? In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies...
EP302: Music Business and Marketing Predictions for 2024
December 26, 2023 21:21 - 37 minutes - 42.9 MBAs 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole! In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying. ...
EP301: What Selling Drugs Taught Me about The Music Business
December 19, 2023 15:00 - 41 minutes - 48 MBThe music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market? In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild Wes...
EP300: Lessons Learned From Over 7 Years of Music Marketing
December 12, 2023 15:00 - 52 minutes - 59.9 MBWe're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing! In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media ove...
EP299: Separating From The Sleeping Music Industry During the Holidays
December 05, 2023 15:00 - 23 minutes - 27 MBApart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot... In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales...
EP298: How to Grow Any Artist Business
November 28, 2023 15:00 - 27 minutes - 31.4 MBIf you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level... In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft...
EP297: How to Kick Start a Fanbase with Content
November 21, 2023 16:06 - 44 minutes - 50.9 MBCreating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe... In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering in...
EP296: Results, Metrics, and How To Avoid Wasting Money on Ads For Your Music
November 14, 2023 15:00 - 42 minutes - 50.6 MBWhen running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success... So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists...
EP295: Seeing the Future The Next 10 Years in the Music Industry
November 07, 2023 15:00 - 51 minutes - 118 MBThe most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same... In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual prope...
EP294: 5 Music Business Blind Spots and How to Spot Them
October 31, 2023 14:00 - 57 minutes - 66.3 MBIn order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize... In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationsh...
EP293: How to Sell More Music and Merch at Black Friday 2023
October 24, 2023 14:00 - 38 minutes - 44.2 MBBlack Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales... In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascen...
EP292: The Keys to Successful Crowdfunding for Musicians
October 17, 2023 14:00 - 49 minutes - 57.4 MBCrowdfunding can be a game-changer for musicians, but misconceptions often deter artists from leveraging its full potential. Is crowdfunding as an artist distinctively different from campaigns in other industries? In this episode of Creative Juice, Jack and Circa welcome our special guest, music business development consultant, Kyle Kraft to the show to discuss the keys to successful crowdfunding for musicians. Learn the misconceptions around crowdfunding that stop artists from doing i...
EP291: Bullying The Music Industry About Email Marketing
October 10, 2023 14:00 - 30 minutes - 35.5 MBEmail marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them... In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine you...
EP290: Why Spotify Trigger Cities Make Growth Impossible
October 03, 2023 14:00 - 36 minutes - 42.6 MBThe concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation. In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves st...
2 Marketing Truths and 1 Lie
September 26, 2023 14:00 - 42 minutes - 48.7 MBIn a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction? In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role ...
EP288: How Black Eyed Peas Collaborated to Find New Fans w/ Rachel Strassberger
September 19, 2023 14:00 - 45 minutes - 52.4 MBIn the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas... In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out...
EP287: The Complete Guide to Music Marketing in 2023
September 12, 2023 14:00 - 57 minutes - 65.8 MBNavigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day... So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campa...
EP286: Dollars, Percentages, and Why Artists Stay Poor
September 05, 2023 14:58 - 41 minutes - 48.1 MBMusicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success... In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dyn...
EP285: The Subtle Art of Charging More
August 29, 2023 14:00 - 50 minutes - 57.8 MBWhat's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to... In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from...
EP284: Outmarketing Billboard Charting Artists and Bands
August 22, 2023 14:00 - 51 minutes - 59.1 MBIn a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists... In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email...
EP283: How, When, and Why to Market Like a Label
August 15, 2023 14:00 - 41 minutes - 47.7 MBEver wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze? In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations ...
EP282: Archieving Chart Topping Success as an Indie w/ As December Falls
August 08, 2023 14:00 - 43 minutes - 49.7 MBChart-topping success may seem like a far-off dream for many indie artists, but it's more achievable than you might think... In this episode of Creative Juice, we're joined by special guest Ande Hunter, the guitarist of As December Falls and a Marketing Strategist at IndieX to discuss the band's recent chart topping album launch! Ande shares the inside story of his band's recent record release, which climbed to #1 spots and held top ten positions on numerous charts. Get a close look at...
EP281: Taking Big Steps to Fix Broken Music Marketing
August 01, 2023 14:00 - 29 minutes - 33.8 MBWhen using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes... In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic...
EP280: The #1 Revenue Opportunity for Artist Managers
July 25, 2023 14:00 - 48 minutes - 55.5 MBIn the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull? In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you ...
EP279: Getting Ahead in a Distracted Music Industry
July 18, 2023 14:00 - 34 minutes - 39.9 MBIn an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you... In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply don't work, after coaching thousands of artists at our agency and in our community. You'll learn why looking to industry superstars can hinder your progress, what it means...
EP278: The Real Role of Content in Your Music Career
July 11, 2023 14:00 - 42 minutes - 49 MBContent creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you? In this episode of Creative Juice, Jack and Circa present the hypothesis that the true purpose of creating content is not merely trend-chasing, but rather teaching you how to create powerful advertising assets for your musi...
EP277: Run These 3 Music Marketing Split Tests
July 04, 2023 14:00 - 37 minutes - 42.9 MBNavigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies. In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns...
EP276: Fans, Traffic, and Conversions
June 27, 2023 14:00 - 32 minutes - 37.5 MB"How do I run ads on Facebook to drive subscribers to my YouTube channel?" or "How do I send people from Instagram to engage with me on TikTok?" are common questions that point to some big misunderstandings about traffic and your fan base... So in this episode of Creative Juice, Jack and Circa we break down these types of questions and discuss how to effectively set your goals around effective paid advertising and quality conversions! Learn about the different types of traffic that you...
EP275: Strategies to Grow a Fan Base From the Ground Up
June 20, 2023 14:00 - 41 minutes - 48 MBGoogle "how to grow a fan base" and artists will find a dizzying amount of services, products, and content offered to answer the question. What's the best way to cut through the noise and find best practices for today? In this episode, Jack and Circa take cues from our playbooks at the IndieX agency and the IndieFounder coaching program to discuss current strategies that we use to grow a fan base from the ground up! Learn about how the online landscape has changed since COVID, content ...
EP274: From Struggling Music Business to 348% Revenue Growth
June 13, 2023 14:00 - 28 minutes - 33.3 MBCreative careers need to be managed with care and consistency like any business. Losing sight of that can result in rescue operations of “Bar Rescue” or “Restaurant Impossible” proportions… In this episode, Jack and Circa share a case study story from our agency IndieX of taking a client from struggling to growing their revenue by 384%! Learn the three reasons businesses slow down, what to consider when going into the studio, and where to look if your business is struggling! If ...
EP273: How to Beat the Majority of Artists At Email Marketing
June 06, 2023 14:00 - 34 minutes - 39.6 MB74% of Billboard Hot 100 artists are missing out on opportunities to get more fans on their lists and actively monetize their audience. You don’t have to be like them… In this episode, Jack and Circa talk about the process artists can use to get more fans on their email list for free - no matter how big your audience is! Learn about creating irresistible free offers for your fans, maximizing your online real estate, and following up with you fans to make email marketing works for you! ...
EP272: Post-Tour Marketing Campaigns Every Artist Should Run
May 30, 2023 16:36 - 34 minutes - 39.2 MBThe times between tours and album launches are prime opportunities for musicians in their online marketing. But most artists miss out on engaging their fans with creative campaigns AND driving revenue… So in this episode, Jack and Circa walk through the post-tour marketing campaigns that we run for our artist clients at the IndieX agency, as often as we can! You'll learn about how to plan a sales promotion after your tours or live shows to help you sell out your merch and keep the mome...
EP271: The Truth About Passive Income for Artists
May 23, 2023 14:00 - 46 minutes - 53.4 MBThere's a lot of chatter in the music industry about how membership sites like Patreon can create easy, passive revenue streams for artists with little work involved. However, looking at membership models in other industries tells a different story… In this episode of Creative Juice, Jack and Circa discuss the topic of recurring revenue through membership sites and how artists can make the most of their efforts in growing on a site like Patreon! Learn about the two tracts of artist mem...
EP270: How To Run Your Music Business and NOT Burn Out w/DUX
May 16, 2023 14:00 - 33 minutes - 76.8 MBBurnout is a serious symptom of trying to build a music career without a roadmap. However like all businesses, there are skills that can help artists run their business like a well oiled machine from early days to building a team… In this episode of Creative Juice, we‘re joined by Indepreneur’s Director of Operations, IndieX Strategist, and artist Jonah McLean aka DUX to talk music business operations! Learn about the mindset, philosophies, systems, and processes that you can use to ma...
EP269: Taking Your Music Business Full Time
May 09, 2023 14:00 - 46 minutes - 53.4 MBFor any entrepreneur building a business, making the jump from side hustle to full time business owner can feel like a huge risk and a leap of faith and this is especially true when diving into becoming a full time artist... In this episode of Creative Juice, we pull back the curtain on Ed's recent transition into working full time on his band The 502s! Learn about the steps he took to go full time with the band, setting tangible goals for your business, and building a team that suppor...