The Struggles of Owning A Business, Underrepresentation of Female Voices In Creative Agencies, And The Importance of Human Connections

Meghan Phillips is the Founder and CEO of Honey, a female-led creative studio that intersects design and marketing to create impactful work for the food, beverage, cannabis, and agriculture industries.

In this episode, we talk about the struggles of being a business owner and the importance of clarity in your vision to lead a creative team and company, why marketers and designers need to collaborate on the same team to ensure that excellent creative works get seen, how the underrepresentation of female voices in creative agencies and the majority of consumers in the food and beverage industry being women creates a gap in marketing and advertising that she wants to fill with her team at Honey, the importance of collaboration and convening in-person to help creatives find their flow state, and her top 3 traits of what makes a successful brand which are cohesive design across all channels, transparency on how the product is made, and understanding the human component behind the product so people can relate more to the brand.

Learn more at TheCreativeHaven.com