The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity

Creative Haven

English - July 03, 2020 15:40 - 47 minutes - 110 MB - ★★★★★ - 41 ratings
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Previous Episode: How Film-Making Skills Help In Other Domains, Finding Value In Everyone You Meet, And The Importance Of Expanding Influence

Next Episode: Undervalue Of Creativity In Marketing, The Importance Of Working In A Team, And Why Organization Is Important

Dr. Terry Wu has a Ph.D. in neuroscience for his research on learning and memory. He has his own online marketing firm in where he employs insights from Neuroscience and Psychology in every aspect of marketing for his clients with a deep understanding of how consumers make buying decisions which he spoke about in his TedX talk that is hugely popular online.

In today's episode, we talk about how the human brain works when we see certain things in marketing and ad campaigns, how being too creative with content and design can muddle the message and turn potential customers away, the importance of keeping content looking "real" rather than "fake" and pre-meditated with actors so people can feel a stronger connection and trust with the message, and how stress inhibits our brain function and creativity so it's best to relieve stress through whatever means necessary to get into your flow state.

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