The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding

Laura Sheridan is the founder of Viva La Brand, a company that consults businesses on Brand and marketing strategy.

In today's episode, we talk about the importance of writing copy and speaking in your customers' language to sound relatable to your audience to attract your ideal clients; how to figure out what job you are doing for your customer so you can write your marketing to attract potential clients who need to solve a specific problem or have a particular job to be done; the definition of branding and how to survey current and future brand loyalists to figure out what needs your company is fulfilling for your customers to help develop your branding, and her transition from working in corporate to starting her own business and the importance of building a network with other professionals to grow your company.

Learn more at TheCreativeHaven.com