Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business

Creative Haven

English - November 02, 2020 20:00 - 36 minutes - 83 MB - ★★★★★ - 41 ratings
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Shervin Youssefian is an author, playwright, and filmmaker who has won numerous writing and directing awards for his work in the film industry. He also uses his creative skills leading and launching ad campaigns for an ad agency he co-founded called, Spot On Media, and has worked with brands like Nissan, Honda, Life Alert, Disney, and has also worked with Lionsgate on Hollywood blockbusters such as The Hunger Games and “The Expendables 3”.

In this episode, we talked about the power of storytelling in marketing and advertising, the process of creating a commercial to align with a viewer's pain points, the challenge of being a business owner and creative when dealing with client expectations, sticking to your values and ethics when choosing brands to work with, and why you either have to be a great salesperson or find a salesperson to partner up with when starting an ad agency because having a room full of creatives won't go far.

Learn more at TheCreativeHaven.com