Evolution of The Creator Economy, The Concept of Customer Development, And How Clash App Helps Content Creators

P.J. Leimgruber a professor of Technologies for Interactive Marketing at USC, influencer marketing master, and co-founder of the creator-centric, short-form video app, Clash. 

In this episode, we talk about the rise of the influencer market and the evolution of the creator economy, the best ways to get brands working with creators so both sides are happy, the struggles creators have with making money while growing their channels, and how his app Clash allows creators to monetize content with their most diehard fans, how he gets into his flow state by surrounding himself with smart people that he learns from daily and teaching young people at USC who reignite his young ambitious spirit, the importance of customer development when starting a business, and how he views success as having agency over your time and being able to have the freedom to do what you want to do.

Learn more at TheCreativeHaven.com