Garrett Mehrguth is the CEO at Directive, a next-gen performance marketing agency for software companies. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, and more.

In this episode, we talk about how to build an effective team by trusting in your people, the importance of choosing a niche for your company to have more success through strategic targeting and laser focus; how reading books and consistent learning leads to personal and business growth; and why it's crucial to constantly innovate to get better as a brand and win over clients at a higher rate.

Learn more at TheCreativeHaven.com