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Data Driven Creative, Learning Growth Marketing From Music, Effectiveness of B2C vs B2B Sales
Creative Haven
English - June 21, 2022 11:54 - 40 minutes - 91.7 MB - ★★★★★ - 41 ratingsArts Business Entrepreneurship artists creativehaven creativity advertising art branding contentmarketing creativeinterviews creativepeople creativepodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Matt Widdoes is the CEO of Mavan, and has 15+ years of experience working in growth marketing, user acquisition, and business development in the technology and entertainment industries, leading teams in companies such as Red Bull, Zynga, and King.
In this episode, we talk about the importance of data in marketing and the ethics of data collection for consumers, how data can direct creative ideas and sometimes basic designs get better performance than cool imagery, and why he believes B2C marketing can be more effective than B2B because you’re always selling to humans and ultimately consumers, his experience as a lead singer in a band which developed his growth marketing skills, and how his background in entrepreneurship and picking the right talent to build successful teams lead him to become an angel investor.
Learn more at TheCreativeHaven.com