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Should your doctor be an influencer?
Creative Control
English - March 31, 2022 10:00 - 42 minutes - ★★★★★ - 51 ratingsBusiness Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Patreon CEO Jack Conte on the creative middle class
Next Episode: Emma Chamberlain on taking a coffee break from YouTube
Doctors are taking to platforms like TikTok and Twitter to make medicine less of a mystery for people—and becoming celebrities along the way. But the ethics here are in a very grey area. We’ve seen how misinformation can run rampant on social media. And we’ve also seen that it doesn’t take much for anyone to gain a following online. So I wanted to explore this to get a better understanding of what it means when your doctor becomes an influencer.