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How to Prototype a Business with Joe Gerber
Creative Confidence Podcast
English - May 25, 2017 00:53 - 45 minutes - 84.4 MB - ★★★★★ - 119 ratingsBusiness entrepreneur business leadership health entrepreneurship interview fitness finance marketing productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unlock a Creative Confidence Mindset
Next Episode: Design Thinking in Healthcare
In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business. Applying the design approach and philosophy to new business ventures with techniques like prototyping creates a clearer path forward.