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70: Starting Social from Scratch with Jess Smith • Stewart-Haas Racing
CREATIV SPORTS PODCAST
English - November 15, 2021 11:00 - 46 minutes - 42.7 MBSports TV & Film Film Interviews Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 69: Running towards opportunities with Juwan Bush • Sporting KC
Next Episode: 71: Wanted or NOT, facing feedback
Imagine being asked to redesign a web site, or start tweeting for a brand early in your career. Jess Smith says these opportunities started her down the digital path to where she is today as the Head of Digital & Brand Strategy at Stewart-Haas racing. How would you begin to define digital strategy at a brand if you had a clean slate today?
We explore the differences between working for a team vs agency, how sponsorship differs in the racing world, and the challenges of figuring things out on the fly with a new team.