Align & Amplify
121 episodes - English - Latest episode: 29 days ago - ★★★★★ - 4 ratingsYou may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now.
Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
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Episodes
Girlboss Designer is Getting a New Name!
March 26, 2024 12:00 - 36 minutes - 16.8 MBI am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode. I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.
Living in the States Update - How It's Going
March 20, 2024 02:13 - 45 minutes - 20.6 MBIn this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks f...
Takeaways from My Recent Wins
March 12, 2024 13:00 - 35 minutes - 16.3 MBIn this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey. The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures. ...
How To Maximize Your Website Launch
March 05, 2024 14:00 - 23 minutes - 10.8 MBThe time has finally come when you're ready to share your brand new website to the world, how exciting! Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone. I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business. I've broken this down into two parts. One...
A 6-Figure Client from Their Website
February 27, 2024 19:07 - 18 minutes - 8.42 MBIn this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your brand...
Other People's Opinions About Your Dreams & Goals
February 20, 2024 14:00 - 34 minutes - 46.8 MBDuring Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money. She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible. Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their b...
Create Goals that Really Stick
January 26, 2024 16:46 - 25 minutes - 35.2 MBWelcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come. As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all. The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short). This is typically ...
2023 Personal & Professional Reflections
December 26, 2023 14:00 - 49 minutes - 67.3 MBWe're about to close one year and open another, which is the perfect time to reflect back on everything that's happened over the past 365 days. In this episode I'm sharing my personal and professional reflections from 2023. My biggest moments, biggest lessons, what I'm most proud of, and what I envision going into 2024.
What it Actually Means to "Act as Your Future Self"
December 19, 2023 14:00 - 36 minutes - 50.3 MBThe phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for...
TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2
December 14, 2023 14:00 - 34 minutes - 47.2 MBExcited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindo...
TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1
December 12, 2023 14:00 - 42 minutes - 58.2 MBExcited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindo...
Misconceptions About Working with a Designer
December 06, 2023 13:36 - 28 minutes - 38.9 MB#1: You can get started designing right away. - Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar. - There is also prep work needed before being able to get started anyways, so this wait time comes in handy. - The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots. #2: A designer provides the writing for the website for you. ...
Are You Selling with Features or Benefits & Outcomes?
November 30, 2023 00:43 - 18 minutes - 25.5 MBFeatures are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do. Benefits are the advantages you get from the product or service. Outcomes are what happens as a domino affect of the benefits of the product or service. Why is it important to identify this? People buy for the outcomes and benefits (emotional), and justify it with the features (logical) Features o...
3 Easy Ways to Make Your Brand Appear More High-End
November 14, 2023 14:00 - 28 minutes - 39.3 MBImagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them...
BTS Real Life Example of Branding Done Right
November 07, 2023 14:00 - 34 minutes - 47.8 MBRecently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage. From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast ep...
Website Myth Busting
October 11, 2023 12:05 - 22 minutes - 30.7 MBWhether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!) Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) …...
Going Slower & Deeper in Business
September 27, 2023 16:16 - 44 minutes - 61.6 MBOver the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much. Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to b...
Cars & Money
August 03, 2023 13:00 - 40 minutes - 74.3 MBIt’s my first podcast episode after making the big move from Australia to the States! I’m giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more.
Creating Alignment as a Mom
July 25, 2023 13:00 - 30 minutes - 55.6 MB VideoI almost named this episode Finding Alignment as a Mom, and quickly changed it to Creating Alignment because let's be real - we rarely just "find" time to put ourselves first these days! I find it funny when people say "I just don't remember what like was like before having my child! I can't imagine life without them!". And I'm like, O I remember. And as much as I love being a mom and my son - that life was pretty damn good too! Gone are the days of naturally waking up, g...
6 Website Must-Haves for Coaches
July 18, 2023 13:00 - 25 minutes - 46.9 MBWelcome to today's episode where talk about websites specifically designed for coaches. Whether you're a business coach, mindset coach, health coach, or consultant, the coaching industry offers so many different varieties and little niches. As the coaching industry continues to thrive, it's not uncommon for coaches to encounter challenges when it comes to their website. Perhaps they've previously worked with a web designer who didn't fully grasp their business or understand their unique re...
Living in the End: Manifesting Your Dreams & Goals with Olga Blias
July 11, 2023 13:00 - 57 minutes - 106 MBToday I have a very special guest on the podcast, Olga Blias! Olga is a Master Transformative Life Coach, and her expertise lies in Mindset Mastery and Manifestation. I worked with Olga earlier this year as my coach, and she was actually the coach who trained me in my NLP certification back in 2021. She supports countless clients align with their true selves and manifest their dream life. She is your answer when you want to break free from negative states and feeling stuck and consci...
How I've Changed
July 04, 2023 13:00 - 43 minutes - 80.5 MBNext week I'll be getting on a plane to move back to the States after living in Australia for almost 6 years. Whenever we have these big life changes where we're beginning a new chapter, it's fun to look back and notice how we've changed over the years. I moved here in my late 20's with just 4 suitcases that held my life, and a little bit of freelance design work to pay for the bare essentials. I'll be returning as a wife, a mother, a design agency owner. But so much more has changed beyon...
Our Top Tech Platforms & Tools
June 27, 2023 13:00 - 40 minutes - 74.8 MBToday we're discussing our favorite and most-used platforms and systems that we use with Girlboss Designer. I get asked about this regularly from our clients and on consultation calls. Either someone is creating a brand new business and they need to get everything setup fresh - or they’ve been running their business for a while but more manually and they’re ready to streamline. I've compiled a list of our favorite tech tools and platforms and organized them by category. First we’re talk...
How to Turn 1 Piece of Content into 12+
June 13, 2023 13:01 - 21 minutes - 39.9 MBWant to cut your time spent creating marketing content down to just a fraction of what you're currently doing? We want to focus on creating 1 piece of very high value, well thought out content - and then spin that into 12+ other bits of content to be shared across all your marketing platforms. This is all about working smarter, not harder. Don't miss out – tune in now!
Living in Australia - Part 2
June 06, 2023 13:55 - 56 minutes - 103 MBI’m back with a Part 2 of what it’s really like to live in Australia! After recording the first episode about what it’s really like to live here, I kept remembering so many more things I could have shared with you all. Like for example, I never even addressed the whole deadly animal, snake spider conversation! We’re that and so much more today. I also share more of the fun Aussie slang and lingo.
What It's Actually Like Living in Australia - Part 1
May 30, 2023 23:41 - 1 hour - 116 MBToday’s episode is all about what it’s REALLY like living in Australia. The recording of this episode has been on my to-do list for probably years at this point, and I’m glad I waited because now I have even more experience living here and what it’s like! By the time we move back to the States in July 2023, I will have lived in Australia for about 6 years. First in a small coastal town called East Ballina, and then in Sydney (both in the city and now in the Northern Beaches). I’ll be s...
Your Guide to Naming Your Business
May 17, 2023 13:00 - 51 minutes - 94.5 MBNaming your business can feel like one of the hardest steps in the whole process of creating and launching your brand! You may feel like you're going in circles and getting no where, and it can be so frustrating! I've been there, done that. I'm going to break down the key components to consider when creating an impactful and successful business name. This is a topic I talk about pretty often since many of our clients at Girlboss Designer are creating new businesses. We've covering usin...
The Places We Used to Love
May 09, 2023 13:00 - 27 minutes - 49.4 MBDo you have any places in the world that you at some point used to absolutely LOVE, and then you revisit them and that feeling is no longer there? You come back to that place to relive those moments a little and it feels different. The place itself may have not changed much, but you've changed. You've experience more. You've explored more. Have you ever felt this way before? This has happened to me a few times over the years, and I wanted to share in case anyone else ...
Choosing Your Niche Market
May 02, 2023 13:00 - 42 minutes - 78.4 MBChoosing a Niche market in business is essential for standing out in the crowd, and for making it clear to others what you do and who you work with. Another huge benefit of getting more specific with your Niche is it will add so much more depth and content to your messaging! And the more connection we can create with our ideal clients, the more they will trust us and be more likely to take action in working with us or making a purchase. In this episode, I'm giving you the rundown...
Manifesting a Move to the States
April 18, 2023 13:00 - 42 minutes - 77.1 MBIt's a big announcement today, we are officially moving back to the States this year in July! After nearly 6 years of living down under in Australia, I'm returning back to my homeland to live. I arrived here in Australia back in 2017 with no business, dating my Aussie boyfriend and no idea how things were going to go. And I'm moving back with a design agency, a husband and a baby. In this episode, I take you through all the details with the big move: WHY we're moving WHERE we'...
The New Girlboss Designer is Here
April 05, 2023 13:00 - 30 minutes - 55.7 MBDrum roll please … we’ve been working behind the scenes for months on something special—and now the big reveal is ready for you! We’re known for creating beautiful brands for our clients, but this time, we’ve given GBD a facelift. Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience. In the episode, I walk you through what’s different about our new website setup that I’ve never seen done before, plus the new design templates and cours...
Top 5 Tips for New Moms Running a Business
March 21, 2023 13:00 - 40 minutes - 74.7 MBIf you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a business. From my perspective, while recording this our son Jack is 15 months old at this point. So I...
Where We Get Our Clients
February 14, 2023 14:00 - 32 minutes - 58.6 MBIn this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what’s working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and where you can put certain efforts to the side and not worry about them for the time being. I ha...
How to Attract Luxury Clients with Branding
February 07, 2023 17:19 - 25 minutes - 45.8 MBBefore I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory... What Branding Is: The impression you give to others How others perceive you and how you're remembered We then create this impression on others through our Visuals, Messaging and Content. These are the key areas I am going to walk you through in this episode. I also wanted to dive into a little bit about what...
Behind the Scenes of My Work Retreat
January 31, 2023 14:00 - 39 minutes - 72.6 MBBack in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I’m so excited to share the ins and outs of my weekend with you on today’s episode, as well as share my tips on how you can create a similar experience for you if this sounds like something ...
Top Tips for a Smooth Website Creation
January 24, 2023 14:00 - 28 minutes - 51.5 MBSo you’re so ready to get that website launched ASAP? After working with hundreds of clients with Girlboss a Designer, this is usually the timeline people put in their inquiry form. And while of course, we want that website live sooner than later, we also wanna make sure that the process goes a lot more smoothly for you and for it to feel more enjoyable. Here are our top three tips for making the process faster, easier, and just better overall.
Doing Things Differently in 2023
January 17, 2023 14:00 - 38 minutes - 70.6 MBAs were entering into a whole new year I’ve been reflecting on the previous year and looking ahead at how we will do things differently in 2023. Whenever you are working toward goals and business, or goals in life, it’s important to be conscious of certain patterns and ways of working that are not serving your bigger vision. In today’s episode, I am sharing the changes we are making this year in the Girlboss designer design business as well as Shifts I am making on a personal level.
When Sh!t Hits the Fan
January 10, 2023 14:00 - 37 minutes - 69.5 MBIn this episode of the podcast I am sharing about some really difficult times from 2022. A few months ago, to be completely transparent, things kind of felt like they were falling apart. I’ll walk you through exactly what was going down in business, how I was feeling about it all, and how I navigated everything. The reality is - difficult times are a part of the game when you’re in business. With all the success and the highs, also come the periods of lows and struggle. And sometimes, ...
Niching Down to Stand Out in the Travel Industry with Lisa Fitzgerald
September 18, 2022 03:12 - 34 minutes - 31.5 MBFrom doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand. In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they’re the two most cruise-knowledgable Lisas around! Lisa shares the ups and downs of her journey - and her lessons and story is relevant no matter what industry you are in wi...
#1 Strategy Tip You Need to Hear
September 10, 2022 16:57 - 16 minutes - 30.7 MBI recently did a poll on Instagram asking everyone what type of content they’re interested in for the podcast - And strategy got the most votes! It’s no surprise since so often we are wanting to know what can we DO to grow our business and get more clients. In this off the cuff quick episode I’m giving you my number one strategy tip that you can apply today to get you closer to your goals. And I promise you… It’s definitely not what you think!
A Week in the Life - Running My Business as a Mom
September 06, 2022 04:36 - 35 minutes - 64.9 MBRunning my business looks very different in the day-to-day now that I'm a mom! I take you behind-the-scenes to have a peek into a typical week of balancing client projects, creative direction, course relaunches, marketing and team shifts, all while chasing after my 10 months old son. I'm sharing what my typical schedule looks like, how I plan for the week and what we're currently working on in my design business, Girlboss Designer.
NEW NAME! + Where I've Been the Last 5 Months
September 01, 2022 10:05 - 34 minutes - 64 MBWelcome to the NEW Align & Amplify podcast! The name has officially changed over from Create Your Destiny, and I give you a rundown of the reasons why in this episode. I also catch you up on what I've been up to over the last 5 months while I've been on hiatus from the podcast - including a trip back to the States FINALLY after years of being separated from my family.
64: 2 Businesses and a Baby
March 22, 2022 23:38 - 26 minutes - 48.6 MBTake an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been working through.
63: Handling Negative Client Feedback
February 07, 2022 20:06 - 33 minutes - 61.1 MBThere is no way around it, at some point in running your business you’re going to end up having some type of negative client feedback! This is especially true if you’re offering a service such as branding, website design, copywriting, or any type of service-based business. Getting feedback from the client is part of the project process, and it’s inevitable that sometimes they’re just not gonna love it. And as much as we don’t wanna let it get to us - sometimes it does because we’re all...
62: The 3 Things Your Creative Business Needs to Grow this Year
January 31, 2022 22:24 - 33 minutes - 61.9 MBWhere are my creative entrepreneurs at? This episode has been created for those website designers, brand designers, photographers, copywriters and any other creative business owner who wants to grow your business this year. Whether that means getting consistent clients, hitting $10k months, six figures or whatever that goal looks like for you - financial growth is going to require you to grow in other ways too. Today I’m sharing with you three things that are extremely important that you’...
61: 5 Signs Your Travel Website Needs an Update
January 18, 2022 23:42 - 16 minutes - 31.1 MBToday’s episode I’ve put together just for our travel industry women! We are in a brand new year and if your website is on your to do list at all this year, I wanted to point out a few signs that it might be ready to get your website live sooner than later. These are actually some common mistakes that I see very often when clients are coming to grow us designer to have us launch a brand new site!
60: My Transition Into Motherhood
January 11, 2022 19:19 - 1 hour - 130 MBI’m so happy to be finally recording this episode for you all about my transition into motherhood. Baby Jack will be three months officially in just a few days, and while I’m still so it’s so new to the whole mom journey I thought I wanted to share how it’s been for me in this early stage. I want to give you a behind-the-scenes peek into how Jack’s been so far as a baby and how the first few months have been going for me overall.
59: Jack's Birth Story
November 30, 2021 18:39 - 1 hour - 135 MBI have a special guest on this episode! If you hear any breathing or little funny noises, it's because little baby Jack was with me during the recording, all snuggled up in a wrap on my chest right by the microphone. This was my first episode I've recorded since he was born and it's been on my mind for a while to share his birth story with you guys. So here we go with Jack's whole birth story!
58: Top Website Homepage Do's and Don'ts
November 16, 2021 21:14 - 20 minutes - 37.6 MBThe homepage is often people's first impression of you and your business when they come to your website. On the homepage you only really have a few seconds to hopefully spark some interest and keep them looking further - vs. going elsewhere never to return. In this podcast episode I'm talking you through the top Do's and Don'ts for your website's homepage, so you can attract your ideal clients and spark their interest to take action!
57: Who are you Becoming?
October 26, 2021 18:00 - 24 minutes - 44 MBDo you ever stop and think about this? Every decision we make, action we take, thought we embrace, and beliefs we choose to keep are all shaping us into the future version of ourselves. But who is this person anyways? Who are you actually becoming? Do you have a vision for her - or are you allowing her to develop by default? What do the choices you're making today say about the person you're becoming? If this feels like a new concept to you - I'm going to help you break this down i...