127: Is Transparency Effective?

Jeannie and Adam discuss transparency in business, and what it means for customers, employees and stakeholders.
Seeing through the concept of transparency How much information do you really need to share, and with whom? This is an age-old conundrum, but the digital age has brought about new challenges.
Transparency has become a hot buzzword in recent years, and with good reason. Customers, employees and stakeholders are demanding more information than ever before. This is especially true for millennials, and they are using the many new tools available for digging up information companies don’t offer up-front.
Adam and Jeannie share some stories about transparency gone wrong. When is it too much information for customers? For employees and stakeholders?
Before you lay it all out on the table, you need to strike the right balance between protecting sensitive information and offering disclosure.  Where or how you share the information can also make a huge difference.
Should the onus be on customers to dig in and find out what they’d like to know about your company? Dig into this episode and find out!
Related Content Customers That Stick® post, 5 Millennial Traits to Improve Customer Service
360Connext® post, No Longer a Buzzword: Customers Redefine Transparency
Episode 100: Customer Service 100 Years Ago
Episode 083: Cause Marketing Done Well
Sponsor message:
Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.
 
Take care of yourself and take care of your customers.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeannie and Adam discuss transparency in business, and what it means for customers, employees and stakeholders.

Seeing through the concept of transparency

How much information do you really need to share, and with whom? This is an age-old conundrum, but the digital age has brought about new challenges.

Transparency has become a hot buzzword in recent years, and with good reason. Customers, employees and stakeholders are demanding more information than ever before. This is especially true for millennials, and they are using the many new tools available for digging up information companies don’t offer up-front.

Adam and Jeannie share some stories about transparency gone wrong. When is it too much information for customers? For employees and stakeholders?

Before you lay it all out on the table, you need to strike the right balance between protecting sensitive information and offering disclosure.  Where or how you share the information can also make a huge difference.

Should the onus be on customers to dig in and find out what they’d like to know about your company? Dig into this episode and find out!

Related Content Customers That Stick® post, 5 Millennial Traits to Improve Customer Service 360Connext® post, No Longer a Buzzword: Customers Redefine Transparency Episode 100: Customer Service 100 Years Ago Episode 083: Cause Marketing Done Well Sponsor message:

Give your team the customer service training they deserve

Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.

 

Take care of yourself and take care of your customers.

Learn more about your ad choices. Visit megaphone.fm/adchoices