Amanda Orson on competing against big companies and leveraging PR

Coywolf

English - January 10, 2019 04:23 - 13 minutes - 12.2 MB
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I met with Amanda Orson, VP of Growth at Zift, about how she approaches marketing Zift's cross-platform parental control apps. She shared how she plans to win over parents through PR and education, and take on giants like Apple by providing a better product.