Women are not Men. Designing for women with WILD.AI founder Hélène Guillaume

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English - June 17, 2020 18:00 - 39 minutes - 27.1 MB
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Helene Guillaume, CEO and Founder of Wild.Ai. is on the show and talks about designing for women.

Through WILD.AI’s research and algorithms, Helene’s app helps women perform and train all over the world, based off their physiology – not some misplaced system built alone on Male data. Not only can it predict when a woman will experience bloating or menstrual pain, but how to alleviate these symptoms. During ovulation, when the body is particularly strong, it will notify you when workouts can be pushed, and optimise the decisions you take for your body to reach peak performance.

Her company is endorsed by superstar olympians like Paula Radcliffe, with #FemTech being a massive growth area. Wild Ai has attracted funding and support from Greylock, Reid Hoffman and McKinsey .

But, what can Guillaume tell us about resilience (potentially to viruses) and how women and men might need to be understood differently in regard to their preventative health?

Our conversation explores her cutting edge work, and the road ahead for women and athletes all over the world. Periods are the last taboo in sports, WILD.AI is breaking it.

[2 Min 30] Life in London and Cycling under the lockdown

[3 Mins] Introductions to Wild.ai and why Women are not Men

[7 Mins 30] Empowering women throughout different life stages by understanding physiology and performance

[10 Mins] Training, immune systems and menstrual cycles

[13 Mins] Fuelling the right way, where is the female data? And what might this mean for Covid?

[15 Mins 30] The Wild Ai Business: Women taking control

[18 Mins] Resilient health beyond sport

[20 Mins] 500 millions smartphones, and why Wild.ai is for more women than just athletes

[21 Mins] Sport: What are people training for in lockdown? Adidas ‘We’ll be ready’

[26 Mins] Pelaton and the success of training at home

[28 Mins] Balance between tech and nature

[33 Mins] What really matters about face to face vs. what can be done via the truly digital?

[35 Mins] The Magic Wand

[38 Mins] Finding Helene online

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