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Mindset and the ability to pivot to succeed: Founders Jan and Caroline Creidenberg talk agility and how they grew their businesses during the pandemic

Side Effects

English - May 27, 2020 09:00 - 45 minutes - 31.1 MB
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[46 Mins]

Today, I talk to Jan Creidenberg Co-Founder of Minneties and his daughter Caroline Creidenberg , Founder of Wedfuly.com 

Both are founders of companies that needed to pivot in totally different industries when the coronavirus crisis hit. Jan is a career veteran executive who had to work out how to get to surgeons when he, and sometimes they were locked out of the operating room. Caroline, had to work out what to do about her wedding planning business when all wedding ceremonies were cancelled. Their stories show great determination, flexibility and creativity and have both led to immense growth in times when it would have been easy to accept rejection. I particularly felf lifted by their adaptation of technology such as Zoom (which comes out as a shining light).

[1 Min 30]  Jan Creidenberg (ex-Care Fusion now BD), a career in medical devices and pharmaceuticals. Now developing and delivering Minneties

[5 Mins 30] Caroline Creidenberg and starting out as a software engineer, finding a way into the wedding industry

[7 Mins 30] Coronavirus happens, what happens next in the Wedding business? I'll do one virtual wedding...

[10 Mins] Coronavirus happens, what happens next in the Medical device world? We are all locked out of surgeries.

[12 Mins 30] Rethinking programs: The Zoom Journal Club and Minneties reaches far more Surgeons

[14 Mins] 'Hats off to Zoom': Usability was the key

[15 Mins] Zoom in Medical: Stepping in where all conferences were being cancelled. The pivot with the Ohio Society Oral and Maxillofacial Surgeons

[17 Mins 30] Product Market Fit in Online Weddings: From '30' to '500' post Coronavirus

[21 Mins 30] The power of Tech: Hybrid futures

[22 Mins 30] Delivering more Coronavirus friendly surgeries

[25 Mins] New ways of doing business

[27 Mins] Millennials hopes

[30 Mins]  Missing the meetings at the whiteboard: The power of face to face connections in business

[32 Mins] The future of cities e.g NY being transformed

[35 Mins] Magic Wand: Caroline's people

[37 Mins] Magic Wand: Jan's open minded innovations & Innovia Medical

[40 Mins] The pandemic exposes the US healthcare model

[44 Mins] Finding Jan and Caroline online

 

Listen to this series on  iTunes  |  Spotify 

 

Do you have a perspective that could help us fight the Coronavirus after lockdown? Join us on Side Effects. Email [email protected]

 

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