The sudden push to a digital day-to-day wasn’t only experienced by businesses, but also by their customers. And while digital and ecommerce offer a new way to connect, getting it right across operating models, supply chains and reporting isn’t easy. In this episode, Herculano Rodrigues from THG Ingenuity and PwC’s Carl Sizer, join host Teresa Owusu-Adjei to discuss how digital transformation - for both businesses and consumers - offers new routes to success for those who can overcome the challenges.