Episode 316: Online Band Marketing in 2024

Cover Band Confidential's Podcast

English - March 15, 2024 00:00 - 42 minutes - 38.9 MB - ★★★★★ - 73 ratings
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Previous Episode: Episode 315: Bailing on a Gig for a Better Payday?

Next Episode: Episode 317: Tales from the Gig

Welcome to the Daylight-Savings-cast! Rouse your slumbering carcass and listen!

This week we tackle a listener question that starts with: Do I really need a website? Interesting question, but BOY does it expand from there. We get into a comprehensive look at what online marketing looks like today, what an EPK is for, and how to deal with socials these days.

00:00 Daylight Savings
01:10 Band Updates and Gearing Up for Gigs
02:55 Navigating Gear Talks: From Stunt Mics to Line 6 Revelations
07:58 Exploring Digital Drum Kits and Camera Gear for Bands
13:21 Listener Reviews
14:21 The Great Website Debate for Bands
21:48 Choosing the Right Website Platform for Your Band
24:39 The Ideal Length for Band Videos on YouTube
26:50 The Value of Electronic Press Kits (EPKs) for Bands
30:17 Navigating Gig Platforms: The Bash and Gig Salad
35:23 Leveraging Social Media for Band Marketing
38:31 The Importance of Engagement on Social Media
39:32 Closing Thoughts and a Call to Action

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