44: How to Write Compelling Copy That Turns Lurkers into Buyers with Ashlyn Carter (Clarity)
Courage & Clarity
English - July 17, 2017 08:00 - 38 minutes - 26.4 MB - ★★★★★ - 132 ratingsMarketing Business Careers marketing business lifestyle business sales entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to Part Two of my conversation with Ashlyn Carter, a sharp & sweet conversion copywriter for creative entrepreneurs!
This might just be one of the most info-packed Clarity episodes to date. Ashlyn & I couldn't decide between two awesome topics, so we decided to give it all!
If you struggle to figure out how to craft your message in a way that truly lures people in, I think this episode will be perfect for you.
The truth is, there's no magic bullet to copywriting. There's no voo doo formula here. This is about really listening and paying attention to the market, simplifying your message, and crafting your copy in a way that truly resonates.
In this Clarity episode, you'll learn:
The concept of customer led copy, and how great copy is assembled instead of created out of thin airHow to leverage the words on your website in a way that actually gets you PAIDHow to "coach the conversion" -- aka, the 5 steps your audience needs to walk through to go from new follower to paying customer 7 little known secrets to copywriting that will make all the difference in your businessSHOW NOTES:
Writing Copy for the Web: A Guide for Copywriting Ask by Ryan LevesqueRay EdwardsBreakthrough Advertising by Eugene SchwartzJab Jab Jab Right Hook by Gary Vaynerchuk Start a Blog That Matters -- 5 weeks free at FizzleGrammarly