406 - What I'm Learning About Marketing
Courage Cast - Build Your Belief
English - January 16, 2019 06:00 - 7 minutes - 3.51 MB - ★★★★★ - 45 ratingsEntrepreneurship Business Religion & Spirituality Christianity christian leadership faith inspiration motivation courage encouragement fear business success Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 405- People of a Different Spirit
I've been studying how to be a better marketer in my businesses recently and here's what I've learned so far:
1. Marketing is not about promoting what your thing is, marketing is about promoting valuable information that would attract the kind of person who would want or need what your thing is.
2. A sale isn't made until a conversation is started. Marketers need to focus on creating conversations, NOT leads. Conversations create revenue!