This is an audio clip from the live video "Impact Investment & The Right Brain" streamed the 21st of January 2021, available here: https://www.youtube.com/watch?v=fSot39aqFfI


As interest in “the right brain side” of human society is growing, the buzz around “boosting the creative economy” can get confusing. Does investing in creative industries mean more money towards Culture & the Arts? Not quite...