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Using Cultural Anthropology To Grow Business
Corporate Unplugged
English - December 14, 2020 23:00 - 38 minutes - 35.6 MB - ★★★★★ - 7 ratingsCareers Business Government health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mastery Of Self With The Human Connection Facilitator
Next Episode: Amy Edmondson
Katarina Graffman holds a PhD in cultural anthropology, and is a pioneer of consumer anthropology in a commercial context. She’s worked with clients such as IKEA, Volvo, Bloomberg, Swedish radio and BBC among many others. She’s there to help them understand consumer behaviour, preferences, and such like. But what is the real driver behind their eagerness to understand more about culture?
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