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Marco Bertini
Corporate Unplugged
English - May 20, 2019 23:00 - 32 minutes - 44.9 MB - ★★★★★ - 7 ratingsCareers Business Government health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Marco Bertini is professor of marketing at ESADE Business School, Barcelona. He is a co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies at Harvard Business School and was previously on the faculty of the London Business School. Today Marco talks about the shift from selling products to selling value, why companies are generally bad at turning a competitive advantage into revenue, his passion for behavioral economics, a four-step framework for monetizing anything, and why few organizations take customer orientation all the way to its logical end.
On today’s podcast:
Links:
Full show notes at: http://corporateunplugged.com/podcast/
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