Copy That Pops: Writing Tips and Psychology Hacks for Business
231 episodes - English - Latest episode: 4 months ago - ★★★★★ - 118 ratingsLet's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.
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Episodes
227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)
December 19, 2023 10:48 - 1 hour - 95.9 MBLet's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy That Pops podcast page for more info on this episode and others!
226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word
December 19, 2023 10:03 - 3 minutes - 3.44 MBExactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Lau...
225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura
November 30, 2023 19:59 - 7 minutes - 6.81 MBListen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episo...
224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)
October 05, 2023 10:43 - 38 minutes - 35.1 MBLearn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Clu...
223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple
April 19, 2023 14:44 - 59 minutes - 54.4 MBHave a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits...
222: ChatGPT - How to Write Great Content with AI (Part 3: Books)
February 21, 2023 22:45 - 24 minutes - 22.6 MBWriters, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books...
221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)
February 17, 2023 14:57 - 33 minutes - 30.5 MBCan we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: T...
220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs)
January 31, 2023 15:53 - 28 minutes - 26.6 MBChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online? This episode is all about how to use ChatGPT to write blogs that need just a bit of cleanup to be ready for sharing. My biz bestie Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to map out and write blog posts. This (#220) is ...
219: Audiobooks - How to Create One for Audible, Amazon, and iTunes (Part 1) - Plus Help Me Cast a Voice Actor!
September 05, 2022 22:23 - 18 minutes - 16.8 MBI have a confession to make. Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client! Did you know that: “In 2020, audiobook sales revenue in the United States reached 1.3 billion U.S. dollars, continuing the upward trend which began in 2018”? (according to Statista) So, in today’s episode, I thought it would be fun to take you along for a new journey into the world of audiobook cre...
218 - Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman
July 28, 2022 13:57 - 1 hour - 56.6 MBWhat is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book? All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an...
218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman
July 28, 2022 13:57 - 1 hour - 56.6 MBWhat is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book? All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an...
217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]
February 15, 2022 15:00 - 45 minutes - 41.6 MBWant to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showin...
216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study]
September 21, 2021 14:00 - 13 minutes - 12.6 MBOn August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases. By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale...
215: Less is More Quick Copy Tip with 2 Copy Editing Examples
July 13, 2021 16:31 - 4 minutes - 4.76 MBHello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes: French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term paper...
214: Narrative Arc Framework to Help You Write Better Stories
October 02, 2020 14:00 - 6 minutes - 6.45 MBResearching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for... ...books ...emails ...social media posts ..."about me" pages even! The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even thou...
213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)
August 11, 2020 14:00 - 52 minutes - 48.3 MBSuccess, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world. Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts...
212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki
July 21, 2020 14:00 - 49 minutes - 45.2 MBWriting about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience. Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not. His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they...
211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney
May 26, 2020 14:00 - 52 minutes - 48.3 MBSword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue. A Few Highlights f...
210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]
May 18, 2020 14:00 - 1 hour - 70.1 MBDo you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone! This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks. I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in...
**Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**
May 15, 2020 20:53 - 3 minutes - 3.46 MBBe a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over! On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks! Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-mark...
209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business
April 30, 2020 14:00 - 3 minutes - 3.75 MBUNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out... HOW IT HURTS You see your hardworking, successful busines...
208: No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter
April 09, 2020 14:00 - 10 minutes - 10.1 MBNo matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter). It's like mad libs on crack. For business. You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button. Then, it spits out scripts, full pages of co...
207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard
March 19, 2020 14:00 - 46 minutes - 43 MBDo you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19. Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too. A Few Highlights from This Podcast: - Blog Outpos...
206: A Quiz in Your Biz: Psychological Benefits and Copywriting Tips for Quizzes with Branding Expert Annmarie Rose
March 05, 2020 15:00 - 53 minutes - 49.1 MBWhat's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy. A Few Highlights from This Podcast: - how to attract, engage, and provide incredible value for your ideal audience members using quizzes - how making a quiz is way easier than writi...
205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly]
February 20, 2020 15:00 - 15 minutes - 14.7 MBThis show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense. In this solo episode with just me -- no interview today -- we’ll cover: 1. What is TikTok and just how crazy big is it already? 2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours) 3. 5 TikTok Tips ...plus 1 bonus advanced tip if you stick u...
204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post - Quick Copy Tip
February 06, 2020 15:00 - 5 minutes - 5.56 MBThis show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!... But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses... And I actually have a great interview with an expert on that coming up in ...
203: 3 Ways to Properly Use a Semi-Colon - Quick Copy Tip
January 23, 2020 15:00 - 4 minutes - 4.04 MBQuick copy tip for you today about the uber fun punctuation mark called...the semicolon. What does it look like? It’s like a colon on the top but a comma on the bottom. Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do! WAY #1 To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer tha...
202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena
January 16, 2020 15:00 - 47 minutes - 43.5 MBFrom suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially. Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to d...
201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry
January 09, 2020 15:00 - 1 hour - 62.6 MBPositivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too! Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use... A Few Highlights from This Podcast: - Background of Kelsey...Pinterest m...
200: Oxford Comma Obsession - Quick Copy Tip
December 26, 2019 15:00 - 9 minutes - 9.11 MB4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable. Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… “Oxford comma or not?” ----- PRODUCT SHOUT OUT ----- I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :) ------------------------------------...
199: Parapsychology and Bestselling Books with Priscilla Keresey
December 17, 2019 15:00 - 1 hour - 60.1 MBWhat is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey. A Few Highlights from This Podcast: - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help you? - Best tips for writing and publishing your book - Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Br...
198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody's Incredible Food Heals Book - Quick Copy Tips
December 12, 2019 15:00 - 22 minutes - 21.2 MBLife-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally. Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon! Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me. ...
197: Improve Your Sales Copy with Fun Metaphors - Quick Copy Tip
November 26, 2019 15:00 - 1 minute - 1.77 MB3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen! This quick copy tip will have your copy popping in under 90 seconds! Full shownotes here.
196: Fast way to community build — swipe this copy!
November 07, 2019 14:05 - 6 minutes - 6.52 MBThis quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more! Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me! I’m going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring bestselling authors!). Head to my insta to see pic...
195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn
October 22, 2019 17:03 - 49 minutes - 45.2 MBAnother -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life. Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people. A Few Highlights from This Podcast: PART 1 ...
194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater
October 15, 2019 14:00 - 48 minutes - 44.2 MBSell more with stories. As they say, "Words tell. Stories sell." How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson? Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result. Our guest is Yasmine Khater...she's back! ...
193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update
October 08, 2019 14:00 - 7 minutes - 7.22 MBThe baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!). Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] ----- Click here to access full shownotes at Copy That Pops podcast page
192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact - Quick Copy Tip
September 17, 2019 19:00 - 9 minutes - 8.72 MBTrue or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects Answer: True to both! But how can you improve on this? There’s a free tool out there that I discovered! It’s called the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute. The URL for it isn’t the easiest to say over a podcast, so ...
191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co - Quick Copy Tip
September 10, 2019 14:00 - 3 minutes - 3.76 MBHave you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples. How to Use It to Improve Your Copy ...
190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford
September 03, 2019 14:00 - 59 minutes - 55 MBGaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses. A Few Highlights from This Podcast: - Jule's book: Fool Me Twice: Confessions of a Perpetual Internet Dating Neophyte - Copy That Pops Episodes That Helped Jules with Her Book and M...
189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne
August 27, 2019 14:00 - 1 hour - 60.1 MBUnlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is...
188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book
August 20, 2019 14:00 - 10 minutes - 9.82 MBI stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019 The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past]. I asked them both their ...
187: Special Announcement: Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World - My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada
August 01, 2019 18:17 - 20 minutes - 19 MB"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement... [watch video below to learn more and hear the rest of the story!] Globally, 97% of female start-ups fail in the first 5 years -- 2x our male counterparts. Why is this the case? • Women complete 2.6x more unpa...
186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris
July 30, 2019 14:00 - 1 hour - 65.5 MBDigital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day! Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too! A Few Highlights from This Podcast: Bestselling Author Wall of Fame How Valerie and I met at Social Media Marketing World 2018 on the li...
185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant
July 23, 2019 14:00 - 57 minutes - 53.1 MBDominatrix + copy tips? Yes! Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy. So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?” These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn’t sound like anyone else. It should sound like you. But if you don’t...
184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles
July 09, 2019 14:00 - 4 minutes - 4.09 MBAt Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more. 5 Turbo Copywriting Hacks "the right way” "the laws of ___” or “The X number of laws for ___” turbo “it simply works!” instead of “demo,” say “personalized web...
183: [Fast] New Author Advice from Roadschooled Kid Turned Entrepreneur Kelsey Henry [Live and #1 Bestseller Today on Amazon]
June 18, 2019 13:00 - 6 minutes - 5.96 MBLive and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! CopyThatPops.com/kelsey will take you there to see it! Link Outs: • CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress • Kelsey's book live on Amazon now About Kelsey: Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page creator, digital nomad, and host of The Positively Delighted Show podcast. Her p...
182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby
June 06, 2019 23:36 - 50 minutes - 46.6 MBPsychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! That's what in store for you in this episode with the incredible Chris Cumby! A few podcast episode highlights: Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people going through big changes or big moves What is “The Hero Within”? Good advice: Have a Coach Brendan Bouchard Abundance ...
181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman
June 02, 2019 19:31 - 51 minutes - 47.5 MBHow can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s co-organizer Thomas Waterman! Psychology, Leadership, Vision, Purpose-Driven, TED Talks… …these are a few of the keywords from the notes I took during the conversation with today’s guest who is similar to me in that he loves interacting with people, studying psychology,...
180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker
May 23, 2019 19:35 - 41 minutes - 38.5 MBIs communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way. We talk about: - How did Johanna get into speaking? (Hint: She used to be super shy and thought “men are smart and women are not...I am a female, so I must not have anything of value to say”) - Is it possible to learn to hav...