Episode 280: Being a Cookbook Writer: The Power of Branding with Lil' Luna's Kristyn Merkley

Cookbook Love Podcast

English - January 18, 2024 09:30 - 40 minutes - 39.9 MB - ★★★★★ - 39 ratings
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Previous Episode: Episode 279: Being a Recipe & Cookbook Collector But Not a Cook with Gerry Romano

Next Episode: Episode 281: The Surprising Truth Behind the Cost of Writing a Cookbook You (Probably) Don’t Know

Welcome to another episode of the podcast.

Today, I have an interview with Kristyn Merkley, author of So Easy & So Yummy: The Ultimate Resource for Feeding Your Friends and Family. After 14 years as one of the original recipe bloggers, Kristyn Merkley, founder of Lil’ Luna, has become one of the internet’s most beloved food content creators. Kristyn lives in Gilbert, AZ with her husband and six children (ages 6-16). Her down-to-earth, upbeat, and robust “slice of life” content, mixed with her tried and true recipes that are fool-proof and family-loved, have amassed her a loyal following in the millions across her site and social platforms. Today on the podcast, we talk about Kristyn’s brand and brand focus, providing value to her readers, her journey to publishing her cookbook, and her favorite “cookbook” that you won’t be able to find in stores.

Things We Mention In This Episode:

So Easy & So Yummy: The Ultimate Resource for Feeding Your Friends and Family