SA 002 - Habit forming technology with Nir Eyal
Love It or Leave It
English - March 12, 2017 15:25 - 27 minutes - 38.1 MB - ★★★★★ - 1 ratingSociety & Culture Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SA 001 - Introduction and welcome
In this episode Samantha Clarke talks to author, lecturer and entrepreneur Nir Eyal about habit forming technology. Nir explains how products are designed to connect to the users' negative emotions and form a hook to make the user return each time their experience that emotion. Nir looks at ways we can recognise these hooks and explains practical measures we can take to break them.