Understanding Brand Strategy and Shopper Behavior - Episode 405

Convenience Matters

English - September 11, 2023 04:00 - 25 minutes - 23.4 MB - ★★★★★ - 25 ratings
Management Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Exploring Atlanta's Unique Food Finds - Episode 404

Next Episode: What You Need to Know About the NACS Show - Episode 406

How can you develop a holistic brand strategy and identify points of differentiation for your brand? Hear insights from two presenters of a special advanced category management certification course offered in conjunction with the NACS Show.

Hosted by:

Jeff Lenard

About our Guests:

Lucia Romanello Crater, EVP Sales and Business Development, Impact 21

Lucia has 25-plus years in the convenience store industry, with a track record and proficiency in driving growth and market share gains. She is a founding member and current officer of the Network of Executive Women in the Consumer Products Industry (NEW) and is a past chairman of the NACS Supplier Board.

Liza Salaria, Senior Principal Consultant, Impact 21

Liza taps into her expertise in small-format merchandising, marketing, branding and business strategy to help companies realize their business objectives. Prior to joining Impact 21, she served as senior director of brand concept development at Sunoco, with past experience as SVP of marketing & merchandising at Mid-Atlantic Convenience Stores and various senior merchandising roles at Giant Eagle.