How Retailers Support Local Heroes Around the Clock - Episode 342

Convenience Matters

English - June 27, 2022 04:00 - 26 minutes - 24.3 MB - ★★★★★ - 25 ratings
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The convenience retail community unites to celebrate first responders, medical and emergency professionals and Red Cross volunteers on July 24, also known as 24/7 Day.

Related Links:

24/7 Day
Yesway
NACS Foundation

Hosted by:

Jeff Lenard and Stephanie Sikorski

About our Guest:

Derek Gaskins, Chief Marketing Officer, Yesway

Derek has an impressive career in the convenience and fuel retailing industry. He currently heads up all marketing, merchandising and procurement efforts for the Yesway brand and develops relationships with Yesway’s supplier partners. Prior to joining Yesway, he was chief customer officer at Rutter’s and was instrumental in developing the company’s award-winning customer engagement programs. Derek was also senior vice president of marketing and merchandising with Mid-Atlantic Convenience Stores (MACS) and served as vice president of marketing at NACS. He also led brand marketing for Giant Eagle for its GetGo chain of convenience stores and launched the Fuelperks fuel rewards loyalty program. Derek holds a BBA from the University of Iowa and an MBA in Finance, Marketing, and Real Estate from the Kellogg School of Management at Northwestern University.