Create a Local Connection to Build Trust and Increase Sales - Episode 414
Convenience Matters
English - November 13, 2023 05:00 - 25 minutes - 23.6 MB - ★★★★★ - 25 ratingsManagement Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Road Trips - Episode 413
Next Episode: How C-Stores Can Redefine Their Workforce - Episode 415
Being a local brand in rural America is a huge differentiator for consumers. By showing your commitment to the local community, you ultimately build trust—and that leads to sales.
Hosted by:
Jeff Lenard
About our Guest:
Akhtar Hussain, Director of Refined Fuels Marketing at CHS Inc.
Akhtar is responsible for brand marketing, retail development and imaging, and equipment for the Cenex brand, which has more than 1,400 convenience store locations across 19 states. In his nearly 20 years at CHS, Hussain has held a number of roles including manager of petroleum equipment and manager of refined fuels marketing.