#280 Matching Your Brand to Your Target Audience
Convenience Matters
English - April 19, 2021 04:00 - 27 minutes - 25.5 MB - ★★★★★ - 25 ratingsManagement Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A strong brand matches colors, words, emotions, beliefs, and attitudes to earn the customers that you want most. In this episode, the author of "Your Brand Sucks: How to Ignite a Brand that Doesn't," gives tips to create and nurture a successful brand.
Related Links:
Ernburn Brands
Your Brand Sucks: How to Ignite a Brand That Doesn't
NACS Marketing Leadership Program
Hosted by:
Carolyn Schnare, Director Strategic Initiatives, NACS and Britt Brewer, Marketing Manager, NACS
About our Guest:
Ernie Harker, Brand Ignitor, Ernburn Branding
Ernie Harker started a creative production studio in 1995 called 8fish, well-known for animation, video production, writing, directing and branding among ad agencies and dozens of direct clients such as Maverik, Inc., Extra Space Self Storage, Chuck Norris's Cforce water, Rocky Mountain Yeti auto group, Bountiful Mazda, Country Fair convenience stores, and more. Ernie recently published "Your Brand Sucks: How to Ignite a Brand That Doesn't" and has also written and illustrated "Monster Factory- How to Draw Adorable Monsters" and a book to finally get your kids to do their chores titled "They're Waiting For Me!"