Contextual Intelligence
21 episodes - English - Latest episode: 6 months ago -Contextual Intelligence can be defined as taking what you learn and making it work from one situation to another. That’s what we’ll aim to do in this series. Hosted by Clay Hausmann, the Chief Growth Officer of Aktana, we’ll have lively discussions with very smart and interesting people, and hopefully, share some learnings that you can apply to your own business situation.
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Episodes
Navigating the Ever Changing World of Content Consumption, Trends & Strategies with Merrill Brown
November 13, 2023 18:14 - 33 minutes - 30.5 MBHow should the Life Sciences industry think about content development in our rapidly changing world of digital transformation and AI? Learn from one of the nation's top media experts, Merrill Brown, who has been at the forefront of digital content innovation at a global scale for the last three decades. From his early days as a beat reporter at the Washington Post, through to his most recent role as editorial director of G/O Media -- parent company of The Onion, Gizmodo and much more -- hear...
Guiding Global Change with Sanofi's Eva Martins
March 06, 2023 14:00 - 36 minutes - 33.1 MBToday’s guest is a ground-breaking and ceiling-smashing transformational leader who knows a thing or two about guiding top-10 pharma companies through periods of great change. In this episode, we’re joined by Eva Martins, the Global Head of Customer Engagement at Sanofi. Find out what she considers the greatest challenge in driving customer-centric global transformation. Learn how Sanofi uniquely tackles change management in delivering AI solutions globally. And hear how Eva has successfully...
Customers Speak: Laying the Foundation for Omnichannel AI at Scale
June 01, 2022 12:00 - 33 minutes - 30.6 MB“What are other people doing?” It’s the biggest question at the start of any major project—and omnichannel is no exception. In this special episode of Contextual Intelligence, industry leaders from Biogen, Genentech and Novartis draw from their firsthand experience deploying AI programs to share what they’ve learned in a frank roundtable discussion from Aktana’s recent Masterclass event. Want to learn more? You can watch every session from Aktana's “Build Once, Deploy Many: Laying the Founda...
Shaping Your Data Science Strategy with Genentech's Youssef Idelcaid
April 19, 2022 11:05 - 33 minutes - 30.9 MBToday’s guest rose through the ranks of retail giants L’Oreal and Levi Strauss before landing his current role shaping data science strategy at one of the world’s leading biotech companies. In this episode, we’re joined by Youssef Idelcaid, the senior director of data science for Commercial, Medical and Government Affairs at Genentech. Listen as he shares what surprised him most about his transition from retail to life sciences, his best advice for getting started with AI, and how he decides...
Bonus Episode: Dr. Wael Barsoum (Part 2)
December 21, 2021 13:05 - 10 minutes - 9.22 MBThe conversation continues with Dr. Wael Barsoum—a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida. We circle back to discuss what the life sciences industry can do to get its grade up to an “A” and discuss the evolving roles of pharmaceutical and medical device reps.
Ask an HCP: A Candid Conversation with Dr. Wael Barsoum
November 23, 2021 15:11 - 35 minutes - 32.9 MBIn today’s episode, we’re getting a firsthand progress report on the industry’s commercial transformation efforts from Dr. Wael Barsoum—a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida. Listen as he reflects on his best customer experiences as an HCP, unpacks the link between data-driven care and improved patient outcomes, and explores the shift to value-based care. And don’t mis...
Are We There Yet? Reaching "True" Omnichannel with Merck's Deborah Cava
September 28, 2021 12:50 - 29 minutes - 27.1 MBToday’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her perspective on the industry’s current omnichannel fervor, the increased pressure to be customer-centric in oncology, and her advice for getting honest about what customers really want fr...
Sowing the Seeds for Digital Transformation with Almirall's Francesca Wuttke
July 27, 2021 15:04 - 38 minutes - 35.1 MBPart of biopharma’s first wave of Chief Digital Officers, Francesca Wuttke has been tasked with developing and executing an end-to-end, companywide digital transformation at Almirall. In today’s episode, we check in with Francesca two years into her ambitious project for a behind-the-scenes progress report. Listen as she shares her tips for kicking off a major technology-driven initiative, how she’s getting critical cultural mindset shifts to take root, and why starting a “Digital Garden” wa...
Decision Intelligence and Data Storytelling with Ganes Kesari
June 29, 2021 11:00 - 32 minutes - 30 MBAs Gramener’s co-founder and Chief Decision Scientist, Ganes Kesari knows a thing or two about extracting data insights to drive smarter decision-making. In this episode, Ganes puts on his executive consultant hat and outlines best practices for getting started with AI and other advanced data programs, measuring ROI and securing broad-based support for your initiatives. Listen as he gives us a quick primer on data storytelling, breaks down the “last-mile challenge,” and shares how he explain...
Putting Customer-Centricity into Practice with Grünenthal’s Florent Edouard
May 18, 2021 13:21 - 45 minutes - 42 MBAs Grünenthal’s Global Head of Commercial Excellence, Florent Edouard is a champion for change. In today’s episode, we learn how he’s leading the charge for digital transformation and customer-centricity in a traditionally risk-averse industry. Listen as he shares how he’s applying the same analytical rigor typically found in R&D to the commercial side of life sciences, his tips for creating a professional environment that sparks innovation, and the importance of transparency and trust in dr...
Prioritizing Speed: Lessons from Emerging and Mid-sized Pharma with Veeva’s Doug Caldwell
March 23, 2021 20:07 - 37 minutes - 34.6 MBIn this episode, Veeva's VP of Commercial Strategy, Doug Caldwell, shares his expertise in working with emerging and mid-sized life sciences companies as they mature their commercial operations. Doug tells us how the pandemic and the resulting period of digital disruption has moved the industry forward by leaps and bounds—and highlights the ways emerging biopharmas are outperforming their larger peers. Don’t miss “Doug Caldwell in Context,” in which he discusses the book that bridges his per...
When Design, Data Analytics and AI Go Hand-in-Hand: A Conversation with Robert Redmond of IBM Watson Advertising
January 06, 2021 17:52 - 40 minutes - 36.8 MBAs Head of AI Ad Product Design for IBM Watson Advertising, Robert Redmond is at the forefront of the intersection of data analytics and creativity. He shares how these symbiotic disciplines can inform one another and when combined, allow us to develop new and imaginative ways to excite consumers and leverage information. Listen as he shares surprising key findings from his career, why creatives should embrace—not fear—AI, and who he most wants at his dinner party.
Mastering Omnichannel through Change Management with Bayer Canada’s Marc Mollé
December 01, 2020 16:50 - 29 minutes - 27.5 MBAs a specialist in change management at Bayer Canada, Marc Mollé has been guiding the organization through the adoption and implementation of an omnichannel approach. In this episode, Marc takes us inside the process—from the early decision making that put Bayer ahead of the curve to the ongoing success of the initiative—and shares how it has enabled them to be agile during the market changes of 2020.” Also, don’t miss “Marc Mollé in Context,” in which he describes a book that enlightened hi...
From Star Wars to the Convergence of Healthcare: Facing the Future with pharmaphorum’s Paul Tunnah
November 02, 2020 18:18 - 39 minutes - 36.4 MBPaul Tunnah founded pharmaphorum in 2009. As a seasoned expert in healthcare and content-based engagement, he brings a unique and broad industry perspective. Today he joins us on the podcast where he shares the inspiration behind pharmaphorum, the media dialogue around buzz terms like ‘AI,’ ‘machine learning,’ and omnichannel, and why it’s never been a better time for the life sciences industry to show its value.
Catalyzing Culture Change in the Life Sciences Industry (With McKinsey’s Nicholas Mills)
October 05, 2020 18:45 - 30 minutes - 28.3 MBToday we hear from Nicholas Mills, a senior partner at McKinsey. Drawing on his close relationships with top executives across the pharmaceutical industry, Nick shares the inside story of the industry’s last decade. Hear about the cultural and process-based obstacles that hindered change before the pandemic—and the rich opportunities for growth that his clients today are better poised to capture than ever. We also explore the importance of human-centered change management, Nick’s surprising ...
The Biggest Catalyst for Digital Transformation (With Adobe’s Frederik Bay)
August 19, 2020 17:29 - 37 minutes - 34.2 MBWith leadership experience in both consulting and technology, in addition to his stint as a Pfizer executive, Frederik Bay’s outlook is Contextual Intelligence personified; he is both a witness to and a driver of the digital transformation of commercial operations in life sciences, a shift now drastically accelerated by recent market changes. In this episode, Frederik explains the importance of “taking a holistic view of the customer journey,” especially as that view is enhanced by Artificia...
Leadership & Adaptability: Why AI with Context is King (With David Ehrlich)
July 15, 2020 17:20 - 33 minutes - 30.7 MBIn this episode, we discuss how Contextual Intelligence enables leaders to learn, adapt and improve outcomes. To explore this topic, we’re joined by veteran technology executive and Aktana CEO, David Ehrlich, who provides insightful analysis of the role that AI and real-world context should play in the decision making process for executives working in dynamic and competitive industries. Plus, who is on David’s dream dinner party guest list.
Unlocking the Advantages of AI in the Life Sciences Industry (With Pini Ben-Or)
July 01, 2020 18:53 - 30 minutes - 28.3 MBTopics Mentioned In this Episode: Applications of AI that are visible in everyday life (5:45) What Life Sciences CIOs need to consider in regard to their technical environments before making AI investments (8:40) The importance of Contextual Intelligence in the commercial process for Life Sciences companies (10:20) The role humans play in making AI successful (16:55) Pini is an experienced technology leader who oversees artificial intelligence (AI) and analytic innovation a...
Unlocking the Advantages of AI (With Pini Ben-Or)
July 01, 2020 18:53 - 30 minutes - 28.3 MBIn this episode, we push past the hype and unpack how to successfully apply AI to complex environments. Aktana CSO, Pini Ben-Or, offers insights into technical, human and environmental factors that impact the effectiveness of AI systems. Plus, we find out more about Pini as a person, including his dream career and what he’s reading right now.
How AI Drives Innovation for the Life Sciences Industry (with Derek Choy)
June 17, 2020 12:54 - 29 minutes - 27.2 MBIn this episode, we’ll be discussing Contextual Intelligence and how it has been applied to one of the most complex industries in the world, Life Sciences.
Welcome to Contextual Intelligence
June 16, 2020 20:47 - 1 minute - 940 KBContextual Intelligence can be defined as taking what you learn and applying it from one situation to another. In our world at Aktana, Contextual Intelligence helps Life Sciences companies build stronger relationships with Health Care Providers, using A.I. Each week, we’ll have a lively conversation with an experienced business leader during which we’ll explore the context of their business challenges as they utilize A.I. Along the way, we’ll be sure to share some learnings that you can app...