Katrina Wong on Leveraging Customer Data for Great Customer Experience

Katrina Wong is the VP Marketing for Segment, a business unit of Twilio. She joined us on the Content Matters Podcast to talk about the evolving customer data landscape, including what the end of third-party cookies means for customer experience and why it’s not such a bad thing that marketers are easing their reliance on third-party data.
We also talked about customer data platforms (CDPs) - of course, and how they help bring together all a company’s first-party data to enable truly personalized – and hyper-personalized customer experiences. And we talked about what the API economy and the idea of building blocks has meant for creating custom solutions that differentiate brands. And those are just the highlights.
Inside this Episode:

The difference between first, second, third-, and zero-party data
What the end of third-party cookies means for marketers
The benefits of a customer data platform (CDP) and how it brings together first-party data
The API economy and building blocks for custom solution development
Marketing at Segment
The evolution of the CDP

About Katrina Wong:
Katrina Wong is the VP Segment Marketing, a business unit of Twilio. She’s been with the company for about a year and a half. Wong has spent the last fifteen years working with a range of startups, enterprises, and high-growth companies working in marketing, go-to-market, and revenue growth roles. You will recognize many of these companies – like Hired, SAP, Salesforce.
Where You Can Find Katrina:
LinkedIn: https://www.linkedin.com/in/katrinawong11/
Twitter: https://twitter.com/KatchMeSocial
Segment: https://www.segment.com
Panel: Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective