Content Marketing Playbook with Adam Rogers
25 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 13 ratingsThis is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits.
Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review.
For show notes, head over to https://www.boscontent.com/blog1/
For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/
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Episodes
S1E23: Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing
April 09, 2019 04:01 - 34 minutes - 47.9 MBIn this solo episode with Adam Rogers, you will learn: The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing The exact process he used to build up experience and land his first in-house role at a fast growing startup in London Why your bookshelf is just as good as networking for finding your next client About Adam Rogers Adam Rogers is the host and producer of the Content Marketing Playbook Podcast. By day, he is a content mark...
S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer
February 26, 2019 05:00 - 44 minutes - 60.9 MBBrittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing. In this podcast, you will learn: How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet...
S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter
February 19, 2019 05:00 - 48 minutes - 67.7 MBJeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win. In this podcast, you will learn: The secret to making your ghostwriting stand out and win the love of your client Why ghost writing is good for your pay-check but bad for your portfolio Why perfecting your writing to the final percentile is a waste of time
S1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer
February 12, 2019 05:01 - 59 minutes - 81.6 MBBrennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: Why focusing on your competitors prices is a race to the bottom in freelancing How to help your clients deliver on their business goals as a freelance writer The biggest billing mistake you can make as a freelancer Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to ...
S1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business
January 29, 2019 05:00 - 44 minutes - 62.1 MBLiz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018 How to negotiate rates and turn down work politely when it doesn’t meet your desired number Why Liz chooses to spread her work across journalism and content marketing even t...
S1E18.2: Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]
January 22, 2019 05:01 - 51 minutes - 71.2 MBThis is interview part two with Primoz Bozic. In this podcast you will learn: Why you should prioritize your writing around projects and not focuses purely on output Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz About our guest, Primoz Bozic Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with...
S1E18.1: Primoz Bozic - How to Go from Zero to Six Figures as a One Person Business [Part One]
January 15, 2019 05:01 - 58 minutes - 80.9 MBPrimoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. In this podcast, you will learn: How Primoz turned a successful forum post into a business opportunity that allowed him to triple his salary in his first year of freelancing How Primoz’s success in Ramit Sethi’s online course landed him a full-time position working alongside Ramit Why Primoz’s number one business tool is his vir...
S1E17: Paul Jarvis - Why the Key to Fulfilling Freelance Work is Becoming a Highly Profitable and Sustainable Company of One
December 18, 2018 05:01 - 45 minutes - 62.8 MBPaul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business. In this podcast you will learn: The system Paul uses to ensure he receives payment on time, every time Tactical questions you can ask yourself that will help you build a sustainable lifestyle business that frees you of time and stress How to create demand for your freelance services using social proof an...
S1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World
December 11, 2018 05:01 - 30 minutes - 42.9 MBArestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. In this podcast, you will learn: How to transition from employee to freelancer, and why you should consider leaving the country to start your freelance business An inside look of the life of a video producer, content strategist, and freelance wr...
S1E15: Chuck Leddy - How an Ex-Journalist Transformed into a Pro Content Contributor
December 04, 2018 05:01 - 36 minutes - 50 MBChuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. In this podcast you will learn: How Chuck navigated the fall of the journalism industry and became a freelance content marketer Why you need to network with your competition and why it’s guaranteed to grow your business Amazing writing tips from a professional who’s been at the top of his creative game for years About our Gu...
S1E14: Carolynn Ananian - How to Launch a Freelance Career with Amazing Mentors, Validate Your Idea, and Earn Income Fast
November 27, 2018 05:01 - 54 minutes - 75 MBToday’s guest is Carolynn Ananian. Carolynn is a copywriter and marketing strategist for multi-million dollar companies around the world. In this podcast you will learn: How to take control of your freelance business even if you feel like it’s running you Learn about Carolynn's experience volunteering for Ramit Sethi and Kevin Rogers, and why you should find mentors to boost your freelance career How to get past the bad advice for self-employment and where you should focus your time a...
S1E13: Brianne Miers - How to Build a Non-Profit Freelance Career as a Writer and Consultant
November 20, 2018 05:01 - 37 minutes - 51.3 MBBrianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind Communications, which focuses on helping small and mid-sized non-profit organizations In this podcast you will learn: How Brianne built a career in non-profit work and how to beat big firm competitors to great clients and great projects How Brianne...
S1E12: Seth Godin - Lessons from the Master on Winning Freelance Work, Getting Paid, and Being Recognized
November 13, 2018 05:01 - 27 minutes - 37.9 MBSeth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission Marketing. In this podcast you will learn: How to avoid the bind of being a poor freelancer and a bad entrepreneur How to become the one and only freelancer in your field and win work over your competition Why you can make a lot of money...
S1E11: Jay Acunzo - How to Avoid Being a Commodity, Market like a Professional, and Win at Freelancing
November 06, 2018 05:01 - 52 minutes - 72 MBJay Acunzo is the author of the book Break the Wheel, and the founder of Unthinkable Media. In this podcast you will learn: How Jay has rebranded the word storyteller and built his freelance business on this vital ingredient How to rethink your pricing and why if you charge by the hour or by the word, it makes you a commodity The two principles Jay focuses his time on, and why they will decide if his business is a success Read show notes About our guest, Jay Acunzo Jay Acunzo is ...
S1E10: Katie Lewis - From Plan B to Freelance Success: 10 Years as a Journalist, Content Marketer, and Published Author
October 30, 2018 04:01 - 42 minutes - 58.5 MBToday’s guest is Katie Lewis. Katie has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast you will learn: How to build a freelance career in journalism and content marketing How fiction writing can help move your career forward and improve your writing skills How to create a safety net of work, guard against financial worries, and land on your feet ...
S1E9: Catherine Heath - Why You Should Add Value to Communities to Succeed in Freelancing
October 23, 2018 04:01 - 41 minutes - 56.8 MBToday's guest is Catherine Heath. Catherine is a freelance B2B SaaS blogger and content marketing strategist for companies globally. She’s written for and worked with companies like Canva, Kayako, Knowledge Owl, Biz Talk 360, and many more. Find Catherine on: Twitter: @awaywithwords2 Linkedin About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Ro...
S1E8: Jessica Greene - How to Launch a Freelance Content Marketing Career — Twice
October 16, 2018 04:01 - 41 minutes - 57.1 MBJessica Greene is a freelance writer that took a return to self-employment in content marketing and writing after a ten year hiatus. In this podcast with Jessica Greene, you will learn: Why Jessica loves working with Zapier and Spoke and why she recommends you pick clients with shared values Her system for managing peaks and troughs in work and income and how to bounce back Why she’s specialized in long-form content because of how the content writing market has changed About our guest,...
S1E7: Ben McCluskey - Getting Clients Offline and How to Optimize Your Day for Peak Productivity
October 09, 2018 04:01 - 52 minutes - 72.7 MBToday’s guest is Ben McCluskey. He is a scientific writer, editor, and consultant. In this podcast you will learn: Why Ben chose a freelance career to control his own schedule and opt out of organizational hierarchies How to make the transition into freelancing and avoid relying solely on luck to get clients How to do a self-audit to find your niche and generate demand for your work About our guest, Ben McCluskey Ben McCluskey is a scientific writer, editor, and consultant. He has sp...
S1E6: Ana Cvetkovic - How to Transition into Freelancing and Carve out an Industry Niche
October 02, 2018 04:01 - 33 minutes - 46.5 MBToday's guest is Ana Cvetkovic. Ana is the founder of BLOOM Digital Marketing, through which helps the food, tourism and hospitality industries reach millennials online. In this podcast, you will learn: How Ana got her Zomato award and how she became a top contributor to the DC food scene Why you should find a mentor to help launch a freelance career How Ana found a niche in the food industry and sets great restaurants up for digital marketing success Read show notes. About our guest...
S1E5: Kiera Abbamonte - 9 Months in the Trenches of Freelancing
September 27, 2018 04:01 - 24 minutes - 33 MBToday’s guest is Kiera Abbamonte. Kiera is a freelance writer and consultant for software and ecommerce companies. In this podcast you will learn: How to navigate the crossroads of being laid off A mental framework for dealing with pitch rejections How to implement time, productivity, and effort into your rates About our guest, Kiera Abbamonte: Kiera Abbamonte is a freelance writer and consultant for software and ecommerce companies. She writes high-value blog and web content for the...
S1E4: Devin Bramhall - Freelance Pricing Strategies and How to Be a Marketer in Demand
September 25, 2018 04:01 - 39 minutes - 54.9 MBDevin Bramhall is a content marketing consultant, writer and storyteller currently working as the Director of Marketing at Animalz, a content marketing agency in New York City. In this podcast you will learn: How and why side projects can help you land great consulting gigs and propel career growth why you should rely on other freelancers for work—even if you compete for clients How to set your rates and launch into a freelance content marketing career with the right mindset. Read show...
S1E3: Jimmy Daly - How to Avoid Freelance Failure and Know When Self-Employment Isn't for You
September 18, 2018 04:01 - 43 minutes - 60 MBToday’s guest is Jimmy Daly. Jimmy is a content marketer and newsletter publisher who helps B2B SaaS companies with strategy and content creation. In this podcast you will learn: How to look past hourly rates and secure ongoing projects How to use freelancing to land your next big career move How Jimmy could have avoided failure in launching a freelance career and his tips for freelance success Read show notes. About our guest, Jimmy Daly Jimmy Daly is the marketing director at A...
S1E2: Emma Siemasko - How to Grow, Manage, and Brand a Solo Content Marketing Business
September 12, 2018 04:02 - 35 minutes - 49.1 MBToday’s guest is Emma Siemasko. She is the Founder of Stories by Emma, a marketing company that helps tech businesses create content that gets results. In this podcast you will learn: Why you should have set days working on prospecting Why you shouldn’t be afraid to subcontract when you don’t have skills or time A better way to think of side projects and how they can increase brand awareness and let clients know about your services Read show notes. About, our guest, Emma Siemasko: ...
S1E1: Kaleigh Moore - Partnering with Paul Jarvis and Growing a Successful Content Writing Business
September 12, 2018 04:01 - 34 minutes - 47.1 MBIn this podcast with Kaleigh Moore, you will learn: How she landed a partnership with Paul Jarvis and the exact things she learned to apply to her own business Time management techniques you can use to increase productivity and avoid harming client relationships How Kaleigh has learned the concept of 'enough' and feels comfortable with where she is in her career and why she’s not franticly chasing more money or more clients Read show notes. About, our guest, Kaleigh Moore: Kaleigh ...
The Grand Opening
September 07, 2018 19:50 - 54 seconds - 1.22 MBThis is the Boston Content Podcast and this our content marketing playbook. Our podcast will dig into what it's like to be a freelancer, in-house employee, and agency owner or employee working in content marketing. In our first season will be interviewing freelance content writers and marketers who will share: How they got started and landed their first client The exact process they use to grow their business and how they land work that matters We’ll get the full scoop on what their day...