"What's on My (Content) Mind, Feb. 2019"
Content Lab
English - February 08, 2019 18:33 - 22 minutes - 31.2 MB - ★★★★★ - 7 ratingsMarketing Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: "Pay Attention to Tone & Context" with Will Murphy of MessagePath
"The biggest mistake brands make when making the shift to publishing is to think in terms of “campaigns.” Being a brand publisher doesn’t mean you create an e-book. And it’s certainly NOT about making “viral videos.” It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion."