Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting
Content Lab
English - October 10, 2018 16:45 - 55 minutes - 76.5 MB - ★★★★★ - 7 ratingsMarketing Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Conversational Email Copywriting Stephanie Casstevens of IMPACT
Next Episode: But I Don't Have Time to Write, Chris Duprey of IMPACT
What is neuromarketing, and why does it matter? What does it mean to tap into "feelgood" chemicals while copywriting, and how do you avoid crossing over into the "feelbad" realm?