How Creators Can Bring Value to their Brand Partners with Kati from Purple PR
The Creative Edition Podcast
English - April 04, 2023 13:00 - 37 minutes - 26 MBFashion & Beauty Arts Business Marketing content creation marketing business blogging influencer marketing bloggers content creator instagram social media marketing influencer Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:
What does “value” look like to brands?If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)If a brand partner wants to access an influencer’s audience, what do you look for in creators? What makes a successful influencer campaign?Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T
hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.
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