23. The Science of a Rumor

In this episode of Contagious Conversations, Dr. Heidi Larson discusses the spread of vaccine rumors, how these rumors impact confidence in science, and how we can help put a stop to them.

Dr. Larson is the professor of anthropology, risk and decision science and the founding director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine. She is also the author of a recent book, Stuck: How Vaccine Rumors Start - and Why They Don't Go Away.

For full episode transcription, visit Contagious Conversations.

Key Takeaways:

1:22] Professor Larson explains what it means to be called a vaccine anthropologist.

[3:53] Professor Larson talks about her research on vaccination rumors and how it relates to COVID-19.

[5:45] Professor Larson explains the role of the Vaccine Confidence Project.

[9:49]  What has Professor Larson’s research shown about the main causes of rumors and misinformation around the COVID-19 vaccine?

[12:54] What has surprised Professor Larson about her research?

[14:13] Professor Larson shares the background about her book and the approach she proposes regarding rumors.

[18:30] How can we better understand misinformation around science?

[20:02] How can we strengthen the “trust chain” related to the COVID-19 vaccine?

[21:23] Professor Larson shares recent successes related to communications around vaccination efforts.

[24:38] What are the best opportunities to stop the spread of misinformation and restore broad trust in vaccines?

[27:06] There is a need for deep listening with patients and individuals who have questions about vaccinations.

[28:58] Professor Larson gives advice to public health workers who are dealing with the spread of misinformation about COVID-19 vaccines.

[30:35] What are Professor Larson’s thoughts about the future of public health?

Mentioned in This Episode: