How Instagram Made Me Buy a Worm Farm

Consume This

English - October 18, 2021 13:00 - 28 minutes - 65.1 MB - ★★★★★ - 1 rating
Government Society & Culture consumer nz new zealand sustainability jon duffy consumer advice sophie richardson climate investigation health education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Scammed: How I Lost $100k On A Dating App

Next Episode: Game Over: Can You Afford To Die?

Is social media encouraging you to buy things you don’t need? According to podcast host Sophie Richardson the answer is no... but then again, she thinks the worm farm subscription Instagram has just sold her is an essential item!

On this week's episode we explore how Instagram is changing the way we shop. Specifically, we’re on a quest to find out how it convinced Sophie to sign up for that subscription worm farm. How was she targeted, and how did Instagram know exactly what she wanted, even before she did?

Huge thanks to this week's guests Mr. Worm Farm A.K.A. Leo Murray and Victoria University Of Wellington professor Michael Daubs.

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