How To Demand Business - Building Attention With PR Expert Jennefer Witter

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve. But getting attention is not just something to feel good about; you need to build it intentionally if you are to spread word about your good deeds, get more revenue and be able to help even more people. At The Boreland Group, CEO Jennefer Witter and her team help organizations capture more than their fair share of that attention using a variety of PR tactics that have worked beautifully for clients like Luckett & Farley, the US Naval Institute, Women's Initiative Foundation and many more. As she chats with Michael Zipursky, we learn why Jennefer left a well-established executive role at Ketchum and dedicated the rest of her career to entrepreneurship in the field of PR. Listen in for some wonderful advice about building a successful consulting business, as well as some tips on PR and strategic marketing for solo consultants and small firm owners.